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It’s the OS People Want

It’s the OS People Want Android is the operating system that the vast majority of consumers and enterprise users are looking for today. BlackBerry OS, on the other hand, is losing ground. If RIM wants to succeed, shouldn’t it give customers what they want? BlackBerry OS Is Outdated Although it’s a solid operating system, RIM’s […]

Written By

Don Reisinger

Dec 7, 2011

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It’s the OS People Want

Android is the operating system that the vast majority of consumers and enterprise users are looking for today. BlackBerry OS, on the other hand, is losing ground. If RIM wants to succeed, shouldn’t it give customers what they want?

BlackBerry OS Is Outdated

Although it’s a solid operating system, RIM’s BlackBerry OS falls short for the average person who wants the “next-generation” feel. However, Android delivers that feel, and it does so at no cost to RIM. BlackBerry OS has seen better days. And it’s about time RIM acknowledges that.

More Options

By giving Android a try, RIM can finally provide its customers with more options. For the most part, RIM has stuck with physical keyboards and barely-useful touchscreens. With Android, however, it can start giving customers the kind of devices they want&#151 and currently aren’t getting from the company.

RIM Needs to Transition to Services

Although it might seem odd that RIM would want to go to Android, remember that the key aspect of its business is services. BlackBerry Enterprise Server is a cash cow for RIM, and the company would be smart to remember that.

Look at the Sales

RIM’s decision to switch to Android must be governed by sales. RIM is falling short on sales. So, why not try something new? Android is selling extremely well and RIM needs a jolt to its financial statements. Android seems like the best way to achieve that goal.

Its Brand Means Something

RIM isn’t going lose all brand value tomorrow. In fact, the company is still highly respected. So, even if it offers Android, it’s the device that matters most. And most would agree RIM knows how to make a solid handset. It can still do that&#151it’ll just be offering Android instead.

A Risk Is in Order

RIM’s financial performance is on the decline and critics say the company could be in deep trouble if it doesn’t make some changes. So, why not take a risk now? RIM needs to do something to jumpstart its business. And going with Android might just do it.

It Makes It More Attractive to Bidders

RIM’s troubles have made it a far more affordable buyout target for companies. However, according to some analysts, potential suitors are balking at offering deals because of the inherent issues in RIM’s current business model. What better way to attract would-be buyers than by changing up its business model with Android integration?

Versatility Matters

All this talk of Android seems to leave out one key point: RIM doesn’t have to get rid of its BlackBerry operating system. In fact, if the company wanted to, it could offer both operating systems to customers.

It Can Still Appeal to Enterprise Users

Companies like Cisco and Motorola have modified Android to make it more appealing to corporate users. Considering RIM is heavily invested in the enterprise, there’s no reason to suggest it can’t do the same. By relying upon its software developers, RIM could go a long way in making Android more secure and enterprise-friendly than ever before.

It’s the OS People Want

Don Reisinger

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