Nutanix, a channel-first cloud computing company, recently launched Nutanix Partner Central, an intelligence-driven platform to elevate the partner experience.
Partner Central offers unified hub for operations and sales-related needs
This platform provides critical unifying resources, insights, and engagement opportunities in one place. Partner Central helps partners sell faster, operate more efficiently, and unlock new opportunities for innovation, serving as a true growth engine.
The Nutanix Partner Central platform simplifies daily interactions and boosts clarity for partners in their business with Nutanix.
Rather than toggling between multiple systems or waiting on updates, partners can have a single hub through Partner Central to track key activities in real time.
According to Dave Gwyn, Senior Vice President, Worldwide Channels, Nutanix, the platform at launch “offers dashboards for sales opportunities, elevated program tracking, and rebates.”
A core strategy reinforces the platform, and every future enhancement to the platform is rooted in these four principles:
- Profitability: The platform provides clear visibility into the business and opens new paths to revenue. This enables partners to maximize earnings potential through Nutanix’s FY26 Elevate Partner Program and grow their Nutanix business.
- Product: Nutanix’s hybrid multicloud solutions extend to the platform, providing partners with insights and data to capture demand, win more opportunities, and strengthen customer relationships.
- Long-term commitment: The Nutanix Partner Central platform demonstrates Nutanix’s channel-first strategy in action, delivering a stable, predictable approach backed by continued investment in incentives, programs, and tools that evolve alongside partner needs.
- Trust: The platform is transparent and secure, providing partners with 24/7 access to critical information. Partners can connect and collaborate with Nutanix sales teams seamlessly to drive mutual success.
“This is just the starting point,” writes Gwyn, in a blog post. “In the months ahead, Nutanix Partner Central will expand with complete insights on customer renewals, an AI-powered assistant to help close deals faster with PartnerGPT, role-based views, an updated Partner Locator, demand generation insights, and personalized dashboards– features shaped by partner feedback to ensure the platform evolves in ways that matter most.”
Continued partner growth in the Nutanix ecosystem
Living up to its mission to remain a channel-first company, Nutanix teamed up with Pure Storage earlier this year to help partners meet growing virtualization demand.
Announced at Nutanix’s NEXT 2025 conference, the two leaders joined forces to create an integrated solution meant to assist businesses in deploying and managing their virtual workloads on modern, scalable infrastructure.
The partnership will see Pure Storage’s FlashArray systems combined with Nutanix’s AHV virtualization platform, enabling partners with a straightforward way to modernize IT operations without sacrificing performance or flexibility.
“… I’m hearing [from our global customers] more than ever that organizations of all shapes and sizes have a growing need for efficient, flexible, and high-performance solutions that can also scale to support their most critical, data-intensive applications,” said Maciej Kranz, general manager, enterprise at Pure Storage.
Channelscaler recently added new modules to its next-gen, AI-powered Partner Relationship Management (PRM) platform. Learn more about these new capabilities and how Channelscaler is focused on driving partner program success.