Identity Digital Expands SaaS Partnerships for Domain Tools

Identity Digital is today announcing new partnerships with SaaS providers, including LinkedIn Premium, Gravatar, D3 and OneFootball, and Lnk.Bio. We spoke exclusively with leaders from the involved organizations ahead of the launch this week.

New partners added as Identity Digital eyes growth in SaaS markets

Identity Digital prides itself on “connecting the online world with domain names and related technologies” at a time when SaaS applications remain in high demand. According to McKinsey, the global SaaS market could surge to $10 trillion by 2030.

Identity Digital offers organizations innovative technology that has the opportunity to increase revenue and retain customers by providing brand personalization through custom domains and web offerings. With the world’s most extensive portfolio of TLDs, including .info, .pro, .world, and .live, Identity Digital supports over 28 million domains on its innovative registry services platform. Additionally, Identity Digital offers customers the ability to discover, register, support, and utilize high-quality domain names through its registrar, Name.com.

“Brands are looking for new ways to engage their customers and maintain a competitive edge,” said Matt Overman, CRO at Identity Digital, in a press statement. “These partnerships are unique in the domain industry and are developing a new category for business expansion, personalization, and visibility. Our partners are excited about the value these integrations will provide and ultimately, the associated growth potential.”

Based on specific partnerships, this series of alliances will enable SaaS users to take advantage of the following:  

• Gravatar: By linking their Gravatar profiles to unique domain names, users can now enhance their online presence with a more professional and personalized touch. This integration enables a cohesive and consistent personal identity across multiple online platforms. 
• D3 and OneFootball: This partnership enables the creation of personalized online destination pages that allow fans to connect and interact within the OneFootball and D3 networks, bridging Web2 communities with Web3 technologies. With .football domains as its fan identity infrastructure for more than 180 million users, this partnership will unlock growth, engagement, retention, and new revenue streams.
• Lnk.Bio Users can now utilize custom domain names for their Lnk.Bio profiles to further solidify their online branding and presence. This integration provides a streamlined and experienced way to share multiple links and resources.

For those partners, Identity Digital’s offerings bring new and more advanced capabilities to their user communities.

“What excites us the most about this partnership is the ability to offer our users custom domains without the need to know how to configure them technically,” Andrea Olivato, the COO of Lnk.Bio, told Channel Insider.

“We have had the capability to build a domain for years, but it required our users to have the technical knowledge of how to develop that domain on their own,” Olivato continued. “We know one in ten of our users was already looking at that feature and interested, so we see the partnership as a way to bring that demand a better solution.”

“Identity Digital’s domain name offerings have truly elevated our platform. By giving our users access to personalized domains, we’re helping them take real ownership of their online identity,” said Ronnie Burt, Head of Gravatar, in a press statement. “Since launching this partnership, we’ve seen a clear uptick in engagement — users with custom domains share and do more with their profiles — and we’re confident that these domain options will continue to bring meaningful value to our users, especially when it comes to building and maintaining a consistent presence online.”

How Identity Digital partnership expands capabilities for SaaS providers

Partners, the company says, benefit from customized plans, effortless implementation, and a simplified process for creating online profiles and websites. For Identity Digital, building channels for success through partnerships is a key way to reach a broader audience.

“My hope is that this announcement will also pique the interest of other platforms and potential partners for us,” Overman told Channel Insider. “We know customers and users are going to a variety of companies and saying they want domains, and as one of the largest registrars, we can provide those services.”

“We’ve been very vocal about how we view our channel and that we are attempting to expand it and really expand the addressable market through these partnerships,” Overman continued.

“We as an organization constantly say that we shouldn’t need to invent the wheel every time,” Olivato said. “When we can partner with an organization that brings our users something they want, we are going to do that.”

Overman says that while the domain market has traditionally been dominated by a few key players predominantly servicing small businesses, he sees a future in which the market expands significantly.

“What excites me and our team is the rise in personal domain use,” Overman said. “Virtually everyone has an online presence and wants to own and control it these days, whether you’re a creator or just a person who wants to control where you’re directing others. There’s a huge opportunity in not just expanding the ‘shelves’ we’re on, so to speak, but reimagining what those shelves even are.”

Technology partnerships bring more capabilities to users, making them a popular choice for vendors and providers. Catch up on recent partnership news from companies like Glean.