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ICF Makes Internet Safer, Easier for Consumers

Microsoft, Oracle, Novell, PayPal and Google are among the IT industry luminaries that have joined together under the banner of the Information Card Foundation to make the Internet safer, more secure and at the same time more open for users. While the ICF isn’t calling itself a standards body, ICF Chairman Paul Trevithik and ICF […]

Written By: Sharon Linsenbach

Jun 24, 2008

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Microsoft, Oracle, Novell, PayPal and Google are among the IT
industry luminaries that have joined together under the banner of the
Information Card Foundation to make the Internet safer, more secure and
at the same time more open for users.

While the ICF isn’t calling itself a standards body, ICF Chairman
Paul Trevithik and ICF Executive Director Charles Andres say the goal
is to influence development of an open, trusted and interoperable
identity layer for the Internet that will help users remain secure
while easing their path through various online sites, businesses and
communities.

These two goals, according to the ICF, will be accomplished by
creating Internet-enabled digital identities for each user using
"information cards."

In a conference call June 23, Trevithik and Andres used the metaphor of a wallet to describe how information cards will work.

"Your experience online will resemble your day-to-day experience, in
that you will have to present a specific piece of ID, like a driver’s
license, in order to verify who you are, something you can’t do
[currently] on the Internet," Trevithik says.

So information cards become a visual representation of a personal
digital identity shared with Web sites and online businesses, he says.
Consumers will be able to maintain multiple versions of these
information cards with varying levels of detail and personal
information, and will have the option to choose which cards to share
with which sites, Trevithik says.

"Rather than logging into Web sites with user names and passwords,
Information Cards let people ‘click in’ using a secure digital identity
that carries only the specific information needed to enable a
transaction," says Andres. Andres says information cards will result in
lowered fraud rates and better security against phishing attacks as
well as better customer service.

"Today, when we go from site to site, we have to remember different
user names [and] type in unique passwords, and it’s confusing and
insecure," Trevithik says. "This is going to change the experience for
people so they don’t have to have phishing fears or Post-it notes with
passwords on them floating around."

According to the ICF, the foundation plans to hold interoperability
events to improve consistency on the Web for people using and managing
their information cards, as well as provide industry branding so users
can discern which providers are interoperable with their information
cards.

Andres says the ICF has been working as a group for the last few
years, though June 23 marks the first formal announcement of the
foundation’s work. So far, there’s no firm date for when information
card technology will be available.

"Trying to get all the companies that either have identity
management products or support them to agree is always difficult, but
fortunately, the market and the pent-up demand for simplifying and
securing the Internet experience has helped us work together on this,"
Andres says.

ICF Makes Internet Safer, Easier for Consumers

Sharon Linsenbach

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