HP Expands SMB Elite Program to Canada

The small/medium business market pretty much defines the Canadian economy, with SMBs representing approximately 98 percent of businesses and a $9 billion opportunity. So the launch of an SMB channel program may seem somewhat anticlimactic, but HP intends to up the ante for its partners with a new designation that will separate them from their […]

May 4, 2009
Channel Insider content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More

The small/medium business market pretty much defines the Canadian economy, with SMBs representing approximately 98 percent of businesses and a $9 billion opportunity. So the launch of an SMB channel program may seem somewhat anticlimactic, but HP intends to up the ante for its partners with a new designation that will separate them from their peers.

SMB Elite is the latest addition to the HP portfolio of PartnerONE.ca Elite designations. It was originally announced two months ago as a U.S.-only initiative launching on May 1, but a Canadian version has been added. Partners who qualify for the designation will receive a number of benefits ranging from qualified leads to market subsidies and promotions like zero percent financing for customers. The company has also expanded its sales coverage to provide partners with additional support, and will be rolling out in June the Total Care Access Card that will provide users up to $500 in special offers and discounts for a list price of $49.

"SMB is a priority investment for HP," said Roseann Genovese, channel program manager, HP Canada. "We rely heavily on channel partners to reach the SMBs& (and that’s) why we went the extra step and evolved the channel program and created the Elite category."

The new category is open to Preferred Partners who generate at least $250,000 a year in HP sales, half of which must be sold into SMB customers. Candidates must complete three Web-based training programs and exams to apply for the designation. Genovese said the three modules will take approximately 44 hours.

>> Click here to read the full report

Recommended for you...

Concentric AI Adds Integrations to Data Governance Platform

Concentric AI adds Wiz, Salesforce, and GitHub integrations to boost Semantic Intelligence platform’s AI-driven data governance and security capabilities.

Jordan Smith
Aug 15, 2025
Brivo Launching New Solution to Boost Security Suite

Brivo and Envoy partner to unify access control & visitor management, delivering scalable, compliant, and secure workplace experiences.

Jordan Smith
Aug 13, 2025
GitHub CEO Steps Down as Microsoft Tightens AI Integration

GitHub CEO Thomas Dohmke to step down in 2025 as Microsoft moves platform into CoreAI, deepening its role in the company’s AI development strategy.

Allison Francis
Aug 13, 2025
Backblaze CEO on GTM Strategy & AI Demand on M&E Datasets

Backblaze CEO on record growth, AI and M&E wins, and how new products and partnerships are driving enterprise cloud storage adoption.

Jordan Smith
Aug 13, 2025
Channel Insider Logo

Channel Insider combines news and technology recommendations to keep channel partners, value-added resellers, IT solution providers, MSPs, and SaaS providers informed on the changing IT landscape. These resources provide product comparisons, in-depth analysis of vendors, and interviews with subject matter experts to provide vendors with critical information for their operations.

Property of TechnologyAdvice. © 2025 TechnologyAdvice. All Rights Reserved

Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.