Cisco Sweetens Partner Incentives

HONOLULU—At its Partner Summit here today, Cisco Systems announced it will double the IP Communications rebate in its Value Incentive Program (VIP).

VIP, launched a year ago, rewards Cisco channel partners with expertise in IP communications and VPN security technology areas for accelerating the adoption of Cisco IP Telephony and VPN/Security solutions.

Its second, six-month phase which ended on January 24, generated a more than 30 percent increase in IP Communications sales and more than 40 percent in VPN/Security sales when compared to the first six-month phase of the program that ended July 26, 2003, according to the announcement..

“The investment in building an IPC converged practice is greater than many realized,” said Edison Peres, vice president of Advanced Technologies, Worldwide Channels at Cisco Systems. “By increasing the IP Communications rebate of our Value Incentive Program, Cisco is helping partners recoup these additional costs and rewarding its channel partners for building advanced technology practices.”

The Value Incentive Program focuses on two advanced technology categories, IP Communications and Services and VPN/Security and Services. Channel partners can apply to participate in both programs simultaneously and qualify by fulfilling a variety of category-specific requirements, including specialization, customer satisfaction, and other business-specific requirements. Partners who are interested in learning more about the Value Incentive Program should click here.