Businesses Will Buy 10 Million Tablets in 2011: Deloitte

Companies will buy more than 10 million tablet computers this year, consultancy Deloitte said on Tuesday supporting recent research from Gartner which sees the global market for Apple’s iPad, rising to 55 million devices this year from 19.5 million in 2010. "Although some commentators view tablets as underpowered media-consumption toys suitable only for consumers… in […]

Jan 18, 2011
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Companies will
buy more than 10 million tablet computers this year, consultancy
Deloitte said on Tuesday supporting recent research from Gartner which
sees the global market for Apple’s iPad, rising to 55 million devices this year from 19.5 million in 2010.

"Although some commentators
view tablets as underpowered media-consumption toys suitable only for
consumers… in 2011, more than 25 percent of all tablet computers will
be bought by enterprises and that figure is likely to rise in 2012 and
beyond," Deloitte said in its annual sector forecast.

That
could open the market for Research in Motion’s 7-inch PlayBook tablet,
set to launch in February or March, which received positive early
reviews after the company offered hands-on demos earlier this month at
CES trade show.

Deloitte said healthcare and retail sectors alone could purchase some 5 million tablets this year.

The
surge of tablet market, coupled with strong growth of smartphone sales
means in 2011, for the first time, sales of personal computers will
represent less than half of total computing device market, Deloitte
said.

"2011 marks the tipping point," it said.

Deloitte
forecast for smartphone sales to reach 375 million devices in 2011 and
tablet market to reach 50 million. Combined sales of desktops, laptops
and netbooks would be 390 million devices, it said.

(Editing by Mike Nesbit)

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