SHARE
Facebook X Pinterest WhatsApp

Apple iPad Could Hurt Sales of iPod Touch

Apple’s iPad may cannibalize sales of related devices, including notebooks and the iPod Touch, according to a March survey by Alphawise, Morgan Stanley’s specialized internal research team. Some 44 percent of iPad owners surveyed said they would forgo purchasing a notebook, while 24 percent said MacBooks and 20 percent said PCs. “U.S. consumer PC, and […]

May 10, 2010
Channel Insider content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More

Apple’s iPad may cannibalize sales of related devices, including notebooks and the iPod Touch, according to a March survey by Alphawise, Morgan Stanley’s specialized internal research team. Some 44 percent of iPad owners surveyed said they would forgo purchasing a notebook, while 24 percent said MacBooks and 20 percent said PCs.

“U.S. consumer PC, and especially notebook growth decelerated in January when Apple introduced the iPad and again in April when the iPad launched,” Katy Huberty, an analyst with Morgan Stanley, wrote in a research note reprinted in Apple Insider on May 6. “Given the corresponding increase in [average selling prices] in the market, we believe much of the demand shortfall came from netbooks and low-cost notebooks.”

READ MORE >>

Recommended for you...

Caylent Research on Database Migrations: What to Know
Victoria Durgin
Aug 28, 2025
Exterro Debuts Agentic AI Tools for Data Risk and E-Discovery 
Jordan Smith
Aug 26, 2025
Multi-OEM Strategies & More Key to Infrastructure in AI Era
Victoria Durgin
Aug 26, 2025
Kendra Krause on New Role at ThreatDown & Channel Goals
Victoria Durgin
Aug 25, 2025
Channel Insider Logo

Channel Insider combines news and technology recommendations to keep channel partners, value-added resellers, IT solution providers, MSPs, and SaaS providers informed on the changing IT landscape. These resources provide product comparisons, in-depth analysis of vendors, and interviews with subject matter experts to provide vendors with critical information for their operations.

Property of TechnologyAdvice. © 2025 TechnologyAdvice. All Rights Reserved

Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.