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First Focus Continues Acquisition Momentum in 2024

Australian MSP, First Focus, continues one of the most aggressive acquisition campaigns in Australia, picking up Adelaide-based Enee.

Written By

Matthew Sainsbury

Feb 7, 2024

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Rapidly expanding MSP First Focus has taken its first steps into the South Australian market and made an unusual acquisition in acquiring Enee.

Adelaide-based Enee is primarily a software developer, offering customers applications to go with IT services in the cloud.

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Micro (0-49), Small (50-249), Medium (250-999), Large (1,000-4,999), Enterprise (5,000+)
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Visit Website

Good For: Employees per Company Size
Micro (0-49), Small (50-249), Medium (250-999), Large (1,000-4,999), Enterprise (5,000+)
Core Features
Integrations

Product Name

Visit Website

Good For: Employees per Company Size
Micro (0-49), Small (50-249), Medium (250-999), Large (1,000-4,999), Enterprise (5,000+)
Core Features
Integrations

Software development is a new direction for MSPs

As Ross Sardi, CEO of First Focus, said, this is an unusual direction for an MSP to head in. “MSPs have traditionally stayed away from software development, however, the lines between traditional IT, app integration, and app development are now increasingly blurred,” he said.

“Businesses need to leverage off-the-shelf and custom software to their fullest extent to be competitive, and we want to be at the forefront of delivering these services to small and midsize businesses. The addition of the Enee team is going to significantly boost our software development capabilities, allowing us to grow our offering in that space.”

In addition to giving First Focus software development capabilities for the first time, the Enee acquisition also helps the company — previously focused primarily on the East Coast — access to the South Australian geography.

As this is a new area for First Focus, the founder of Enee, Kosta Haltis, will continue to lead the business unit as the Head of Software Development across First Focus.

“I’m really excited, and I’m excited for my team, to join First Focus. It represents a significant opportunity for us to scale our services and reach, to do what we have always done well, but to now do it at scale,” Haltis said.

The First Focus buying spree

This latest acquisition brings First Focus to over 300 team members across Australia, New Zealand, and the Philippines, and is the third acquisition for First Focus in the current financial year.

Given that First Focus was founded in 2003, and has made nearly 50% of its seven total acquisitions in the past 12 months, the company has shifted its strategy towards accelerating growth in the current market.

The previous acquisition that First Focus made before Enee was Rock IT, which was announced just two months ago, in December 2023.

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Matthew Sainsbury

Matthew is a Sydney-based multi-disciplinary journalist that has covered IT for 15 years. . In particular, he covers B2B IT and other channel topics in the APAC region. In addition to Channel Insider, Matthew’s work has been published on ARN, where he previously served as the editor, as well as CRN and AFR. On the side, Matthew is an award-winning arts and entertainment critic and author, and he also participates on the judging panel for the Australian IT Journalism Awards.

First Focus Continues Acquisition Momentum in 2024

Featured Partners: Managed Service Provider (MSP) Software

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Software development is a new direction for MSPs

The First Focus buying spree

Matthew Sainsbury

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