SHARE
Facebook X Pinterest WhatsApp

A Step Towards Solution Provider Independence

To one degree or another, solution providers have been self organizing themselves under the auspices of various groups and organizations as part of a collective effort to find additional strength in numbers. But while most of these efforts have been positive steps forward, the groups involved have typically limited the number of solution providers that […]

Written By
thumbnail Michael Vizard
Michael Vizard
Sep 6, 2007
Channel Insider content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More

To one degree or another, solution providers have been self organizing themselves under the auspices of various groups and organizations as part of a collective effort to find additional strength in numbers. But while most of these efforts have been positive steps forward, the groups involved have typically limited the number of solution providers that can participate or have imposed a series of restrictions that effectively barred large swatches of the solution provider community from joining those groups.

That’s why it’s interesting to watch the maturation of a solution provider network called the Advanced Service Network. Founded by Joe Canzonieri, president of Crescent Computer Technologies in East Hanover, N.J. and some other like minded solution providers, ASN today claims to have more than 400 members.

The core function of the group has been to provide a simple way for any solution provider to find a potential partner to work with in a geographical area where that solution provider has no physical presence but still needs to service the demands of a particular customer. There are no fees to join but ASN does try to limit the number of solution providers in the network that are from a particular geographic area in order to keep members in a specific area from having to undercut each other’s bids for a particular piece of business.

As ASN has grown, the need to bring some more professional oversight to the organization has not been lost on Canzonieri, who is now recruiting people from the solution provider and vendor community to serve on the first board of directors of ASN. Down the road, Canzonieri envisions the group having regional conferences among its membership and being able to deliver more substantial benefits beyond the deals it currently gets member on travel.
As solution providers become increasingly comfortable with partnering with other solution provider organizations, organizations like ASN have the potential to play a crucial role in the continuing evolution of the channel.

Just like any set of organizations with common interests, solution providers will increasingly come together to lobby for their interests with one collective voice. Today solution providers rely too much on vendors, distributors or other third parties to act on behalf of their interests. In the future, solution providers need to come together to create their own organization that is specifically run by and for solution providers.
ASN may not ultimately be that organization but it seems like a step forward in the right direction and as such it warrants all our continuing attention. For more information, check out ASN at asnsolutions.com.

thumbnail Michael Vizard

Michael Vizard is a seasoned IT journalist, with nearly 30 years of experience writing and editing about enterprise IT issues. He is a writer for publications including Programmableweb, IT Business Edge, CIOinsight, Channel Insider and UBM Tech. He formerly was editorial director for Ziff-Davis Enterprise, where he launched the company’s custom content division, and has also served as editor in chief for CRN and InfoWorld. He also has held editorial positions at PC Week, Computerworld and Digital Review.

Recommended for you...

RegScale CRO on Channel Growth in Risk & Compliance
Victoria Durgin
Aug 22, 2025
Manny Rivelo on Evolving Channel & How MSPs Can Get Ahead
Victoria Durgin
Aug 20, 2025
Databricks Raises at $100B+ Valuation on AI Momentum
Allison Francis
Aug 20, 2025
Keepit Achieves SOC 2 Type 1 & Canadian Ingram Micro Deal
Jordan Smith
Aug 20, 2025
Channel Insider Logo

Channel Insider combines news and technology recommendations to keep channel partners, value-added resellers, IT solution providers, MSPs, and SaaS providers informed on the changing IT landscape. These resources provide product comparisons, in-depth analysis of vendors, and interviews with subject matter experts to provide vendors with critical information for their operations.

Property of TechnologyAdvice. © 2025 TechnologyAdvice. All Rights Reserved

Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.