SEON Launches Global Partner Program to Expand Market Reach

SEON has launched a global partner program to expand access to its real-time fraud prevention and anti-money laundering (AML) platform, as businesses across industries grapple with increasingly sophisticated, AI-driven fraud threats.

Why SEON thinks addressing rising fraud risk across industries will require channel partners

Announced this week, the SEON Partner Program introduces three distinct tracks designed to support different go-to-market strategies and customer use cases. 

As fraud tactics grow more advanced, SEON argues that nearly every business interacting with consumers now faces material fraud exposure. 

Matt DeLauro, president of go-to-market at SEON, said the program was designed to address a market gap: businesses need robust fraud protection but lack the resources or appetite to assemble complex point solutions.

“We developed this program to solve a real problem,” DeLauro said in a statement. “Many digital businesses are losing as much as 8% of their annual revenue to fraud, and AI‑driven scams are only accelerating that trend. Every business now needs fraud capabilities, but building them in‑house or stitching together point solutions isn’t solving the problem.” 

“Our partners can embed SEON’s fraud intelligence, resell it into regulated markets, or orchestrate it alongside other risk tools, all without reinventing the wheel or slowing down their roadmap,” he continued.

Program promises technical enablement and resources to partners without in-house capabilities

The company says the initiative is designed to help partners integrate, resell, or embed SEON’s fraud intelligence without developing in-house fraud capabilities.

The new partner program provides technical enablement, co-selling, and co-marketing resources, and access to a dedicated partner portal. 

That portal supports deal registration, lead management, and onboarding, enabling partners to deliver fraud and AML capabilities at scale without deep domain expertise, according to SEON.

Three tracks aligned to partner models

The Referral & Resell track is focused on systems integrators, advisory firms, and platform providers serving regulated industries such as gaming, fintech, payments, and digital commerce. 

These partners support customers through resale or referral relationships, helping deploy SEON’s fraud and AML tools.

Data & Integration Partners can embed SEON’s fraud intelligence directly into their products. This track includes data service providers, integration partners, and data orchestration platforms, which can certify their SEON integrations to reassure shared customers that the technology has been technically vetted.

Strategic Alliance Partners collaborate with SEON on joint go-to-market initiatives, product development, and regional expansion. This category includes cloud providers and large technology vendors aligned with SEON’s longer-term growth plans.

Early partners highlight integration and flexibility

Several partners cited flexibility and integration speed as key benefits while touting SEON’s commitment to partnership.

“We partnered with SEON to further bolster Ashby’s fraud detection capabilities. Their white-box approach and first-party signals aligned with our goals of fairness and explainability, and their team moved with the speed and involvement of a true partner, not a vendor,” said Emre Murray Mangir, Product Lead, Ashby. “Together, we’re giving talent teams greater confidence as they face the surge in fraudulent applications.”

The company’s technology is already in use worldwide, and early partners say it has mitigated risks and ensured regulatory compliance with ease.

“SEON’s market-leading Command Center for fraud prevention and AML is a must for many of Playtech’s customers in the gaming industry,” said Mark Allan-Jones, SaaS Commercial Partnerships, Playtech. “Stopping ever-evolving sophisticated fraud attacks and ensuring regulatory compliance are part of their business-as-usual operations, and we have seen firsthand how SEON dramatically mitigates these risks and drives significant value. Playtech is the leading platform, content and services provider in the online gambling industry, always striving to deliver maximum value to our customers, and becoming a SEON Partner was a ‘no brainer’ for our organization.”

Global expansion plans

SEON said it is actively recruiting partners across North America, EMEA, and Asia-Pacific, with plans to expand into Latin America later in 2026. 

Target partners include cloud service providers, systems integrators, advisory firms, SaaS platforms, and data orchestration vendors.

The launch underscores how fraud prevention vendors are increasingly leaning on partner ecosystems to extend reach, embed capabilities deeper into platforms, and respond faster to a rapidly evolving threat landscape.