Keepit has consolidated and expanded its global channel organization as part of a broader effort to accelerate partner-driven growth and reinforce its commitment to a 100 percent channel-led go-to-market strategy.
The Copenhagen-based SaaS data protection vendor said the updated structure is designed to create greater consistency across regions while allowing local teams to tailor execution based on market needs.
The company sells exclusively through partners, including value-added resellers, managed service providers, global systems integrators, and strategic alliances.
A unified global channel strategy
The global channel organization is led by Jan Ursi, global vice president of channels, with regional leadership aligned across Southern Europe and DACH, Northern Europe, and the Americas.
Under the consolidated model, Ursi is responsible for global channel strategy, messaging, and coordination, with an emphasis on partner recruitment, enablement, and pipeline development.
Keepit said the goal is to position the channel as the default route to market rather than an alternative sales motion.
According to Ursi, the company’s approach is centered on long-term collaboration rather than transactional relationships, with an internal focus on aligning sales, marketing, and product teams around partner success.
“The conditions are in place to build an exceptional partner-friendly organization — probably the most partner-friendly company of the next decade,” Ursi said. “Partners give us extra wind in our sails, help make deals bigger, and bring Keepit to every corner of the world.”
Keepit launched its Partner Network as part of a pivot to a partner-only sales model and has since worked to establish a common global framework for enablement, joint marketing, and collaborative sales execution.
According to the company, regional teams will retain the flexibility to adapt programs to local market conditions and needs.
Southern Europe and DACH focus on ecosystem expansion
Southern Europe and DACH are led by Cyril VanAgt, regional vice president of channel for EMEA South. Based in Paris, VanAgt previously held channel leadership roles at Nutanix and NetApp.
In Southern Europe, Keepit is focused on accelerating partner ecosystem growth through localized campaigns, PR-led launches, and a structured Partner Academy program.
The academy combines sales, technical, and marketing tracks and is being rolled out regionally following an initial pilot in Paris.
In the DACH region, the company plans to expand its channel team to better support top VAR and MSP partners across enterprise and commercial segments, while strengthening its distribution strategy to drive midmarket and SMB growth.
“Southern Europe and DACH are a strategic growth engine for Keepit,” said Cyril VanAgt. “Our goal is to create an ecosystem of fans and trusted advisors — partners who are confident in our technology, connected to our teams, and excited to grow with us,” said VanAgt.
Northern Europe emphasizes repeatability and scale
Northern Europe, which includes the UK and Ireland, the Nordics, Central and Eastern Europe, and the Benelux, is led by Alex Walsh, regional vice president of channel for EMEA North. Walsh brings more than a decade of enterprise SaaS and channel experience, including leadership roles at Veeam and AppSense.
“We’re focused on building strong, valuable partnerships that deliver measurable outcomes for customers and partners alike,” said Walsh. “That means clear programs, consistent execution, and close collaboration with partners who want to scale and grow with Keepit.”
The regional strategy centers on expanding tier-one VAR, MSP, and distributor relationships, supported by data-driven planning, consistent enablement cycle,s and increased engagement with regional channel media.
Americas plans prioritize continuity and enablement
In the Americas, the channel organization is led by Jill Miracle, director of channels. Keepit said the focus in the region is on maintaining momentum with strategic partners while reinforcing the company’s long-term commitment to a partner-only model.
This includes aligning American partners with Keepit’s global Partner Academy programs and ensuring timely access to certifications, marketing assets, and product updates.
“Our Americas partners are critical to Keepit’s success,” Miracle said. “We’re committed to supporting their growth with strong enablement, clear communication, and joint marketing that helps them win.”