Hyland Announces New Partner Program

Hyland, a provider of enterprise content management (ECM) solutions, is launching the Hyland Global Partner Network.

This partner program is a reimagined program designed to help partners confidently build the next generation of the agentic enterprise, underpinned by Hyland’s content intelligence, industry-specific AI, and enterprise-grade governance.

Why Hyland is unifying its partner base under new tiered program

The program was built for modern SaaS, cloud adoption, and autonomous operations, unifying Hyland’s global partner ecosystem under a single, consistent framework to reduce friction, increase transparency, and accelerate shared growth. 

“At a time when enterprises are evolving how work gets done, partners are no longer just routes to market, they’re essential collaborators of the future,” said Nanette Lazina, senior vice president of global channels & OEMs at Hyland. 

“The Hyland Global Partner Network reflects a clear commitment: to build the world’s most trusted and engaged partner ecosystem and to make Hyland the easiest company to partner with globally as we lay the foundation for the agentic enterprise.”

The program includes:

• One global partner network with consistent structure, terminology, and benefits across regions.
• Multiple engagement models for partners to participate in ways that match their strengths.
• Performance-based partner levels that enable partners to differentiate themselves in the market based on capabilities and results.
• A modern Partner Relationship Management (PRM) platform to provide a shared, transparent view of pipeline, performance, and joint execution.
• Clear, published program policies and governance for ensuring fairness, accountability, and consistent go-to-market execution worldwide.

Reducing friction and emphasizing flexibility

The partner program now focuses on flexibility and modularity rather than forcing partners onto a single path. This allows partners to expand their role with Hyland as it evolves.

“By simplifying how we engage, aligning outcomes, and giving partners the tools and transparency they need to scale, the Hyland Global Partner Network strengthens how we got to market together,” said Andrew Steane, vice president of global partners program at Hyland. “It enables our partners to focus on what matters most, helping customers move faster and realize the real value of our AI-first technologies and solutions.”

Further, the program introduces a consistent, transparent partner economic model to reward meaningful contribution and performance over single transactions.

Financial incentives designed to adapt to the market

Partners will benefit from competitive base discounts with earned upside tied to measurable outcomes, such as deal registration, growth, and new customer acquisition. It also includes flexible incentives designed to evolve as market conditions and partner strategies change.

“The Hyland Global Partner Network represents exactly the kind of evolution the market needs right now as customers move from isolated automation to intelligent, governed outcomes at scale,” said Matt Charlson, CEO of DataBank. 

“This new program makes it easier for partners like DataBank to collaborate deeply with Hyland, co-innovate with confidence, and deliver measurable success for customers as they build the agentic enterprise.”

Hyland targets partner-driven AI growth through platform

The new partner model ensures alignment between partner actions, customer value, and Hyland’s strategic priorities, including accelerating cloud adoption and the Content Innovation Cloud to help customers power the agentic enterprise.

Hyland notes that it sees partners as essential to turning AI innovation into real-world customer outcomes. Its program is a critical operating model for the next phase of enabling partners to design, build, deploy, and manage intelligent solutions on Hyland’s platform while delivering consistent value at scale.

Dell Technologies recently enhanced its own partner program, including new rebates, AI-powered tools, and incentives tied to customer outcomes. Read more about the revamped program for channel growth from the tech giant.