dbt Labs Launches Revamped Partner Program

dbt Labs, a leader in standards for AI-ready structured data, is launching its reimagined global partner ecosystem program to deliver impact more quickly to customers through expanded partner capabilities and collaboration.

Structured tiers and enablement resources are coming to dbt Labs partners

This freshly revamped program will introduce structured partner tiers, unified go-to-market models, and increased investment in enablement.

“By delivering a clear, consistent framework for engagement, we are empowering partners to invest more confidently, collaborate more effectively, and deliver greater impact to our joint customers,” said Raymond Wong, Sr. Director of Partner Programs and Strategy, dbt Labs.

The new program enables partners to engage more effectively and accelerate go-to-market success. It introduces three tiers: Visionary, Advanced, and Registered. The tiers are applicable to consulting firms, services, and technology partners, aligning investments across data and AI platforms, consulting and services, technology, and reseller partner types.

The program also features three key pillars, including:

1. Global consistency and clarity: A unified framework to standardize partner engagement and benefits across regions, with structured tiers for Consulting & Services and Technology partners to create predictability and clarity on how partners engage with dbt Labs.
2. Increased investment: Visionary and Advanced tier partners gain access to expanded co-marketing and co-selling funding, as well as structured go-to-market collaboration opportunities.
3. Customer-centricity: Enhanced resources such as streamlined onboarding, opportunity registration tools, and expanded technical enablement to enable partners in reducing time-to-value and delivering outcomes faster for joint customers.

The new structure comes at a significant time for the organization as the company surpassed $100 million ARR earlier this year, and partner portal applications saw an increase of more than 300 percent over historical weekly averages.

“This program is architected for long-term scale and global consistency, which are critical to delivering the best possible outcomes for joint customers,” said Shawn Toldo, vice president, worldwide partner ecosystem, dbt Labs.

The new partner program is currently live.

New Fusion engine for the developer experience in the AI era

The partner program is riding the wave of momentum generated by dbt Labs’ new dbt Fusion engine, which speeds up the developer experience, delivering productivity, data velocity, and platform intelligence to drive cost savings.

The engine is built on Rust and equipped with native SQL comprehension.

Additionally, dbt Labs launched its VS Code extension, unlocking broad access to Fusion for local developers, as well as introducing a free, source-available version of the Fusion engine with a subset of features. These enhancements are designed to empower organizations to scale analytics in the era of AI.

“AI is completely changing the way we interact with data, and dbt is in a prime position to drive the next phase of innovation in the market,” said Tristan Handy, founder and CEO, dbt Labs. “Fusion is the most significant evolution of dbt in its history. It gives enterprise data teams the control, speed, and intelligence they need to scale analytics and AI responsibly while keeping costs down.”

Channel organizations with partner programs are continually seeking ways to enhance their programs, delivering the best value for partners. Read more about AvePoint recently revamping its global partner program to drive growth in data security.