Alkira, a Network Infrastructure as a Service (NIaaS) leader, is launching the Alkira Connect Partner Program.
Connecting GSI, CSP, MSP, and other partners to improved revenue streams
The program is designed to mirror modern enterprise buying motions and delivers a framework to partners that allows them to build customer trust by solving complex problems faster, cheaper, and without disruption, while growing their services revenue.
The Connect program provides global systems integrators (GSIs), MSPs, cloud service providers, and security and AI-focused firms with a foundation to monetize high-value services.
Through Connect Services Attach Plays, partners can standardize and scale high-margin offerings like network modernization assessments, segmentation and compliance design, and migration and cutover sprints.
“Customers are trying to standardize connectivity and segmentation across clouds, sites, and partners, and many are doing it with AI readiness in mind,” said Tony Jaroszweski, Senior Director at AHEAD. “Alkira Connect maps to how buyers are actually making decisions and gives partners a practical way to build differentiated offers around those priorities.”
Partner Profit Stack promises to boost revenue enablement on Alkira deals
Further, Alkira Connect introduces the Partner Profit Stack, a set of ways that enable partners to make more money and win more deals, while attaching services to every opportunity.
The levers Connect gives partners to generate revenue include:
- Better margin plus bonus payouts: Higher tiered margins, quarterly rebates, and customer prepay bonuses that help improve cash flow.
- Connect Pipeline Fund (MDF): Dedicated market dollars to generate demand and build partner-led pipelines.
- Velocity incentives: Bigger SPIFFS for new customer POCS to reward pipeline momentum and accelerate the time to first deal.
- Differentiation and retention: Access to Alkira’s lab for early feature testing, plus an OEM-sponsored President’s Club to recognize top-performing partner organizations.
“The philosophy behind Connect is that we win when our partners grow their own services revenue,” said Doug Houghton, director of channels at Alkira.
“We believe channel partners are evolving from resellers to growth partners, combining resale with high-value services. Connect is built so partners deliver outcomes plus services. It’s about giving them a repeatable engine to solve the ‘impossible’ networking hurdles that face every Fortune 500 company today,” Houghton continued.
The Alkira Connect Partner Program comes shortly after the organization acquired its first Fortune 10 customer and enabled its 1,000th partner. More than 40 percent of the company’s total revenue now comes from the over 150 partners in its ecosystem.
Zenarmor also recently debuted a channel partner program to enable MSPs and ISPs to deliver distributed Zero Trust security without centralized PoPs. The global SASE channel program formalizes a go-to-market strategy built around a single-app, single-stack, single-pass architecture.