Unified SASE as a Service provider, Aryaka, recently announced the launch of a revamped channel program and that Michael McCollough has joined the company as a strategic advisor.
Boosting channel partners’ efforts with new resources and expanded selling efforts
The program is designed to reward proactive partners and encourage proactive and collaborative selling. Further, the partner program introduces advanced programs and resources for onboarding, enablement, and demand generation to drive joint accountability.
“Aryaka has always been a channel-driven company. Now, we’re doubling down on our commitment to building strong partnerships while providing the highest level of service to our joint customers,” said Nick Alagna, vice president of global channels at Aryaka. “In a world transformed by AI and hybrid cloud adoption, enterprises face a growing need for secure networking. With incentives, deal sharing, improved training, simplified onboarding, and additional marketing resources, Aryaka’s partners will help us seize this opportunity.”
Among the key features of the program are:
- A new tiered offering, with incentive-driven discounts, joint go-to-market planning and lead generation, and formal certification and enablement programs.
- Formalized MDF and Sales Performance Incentive Funds to accelerate partner demand generation and incentivize channel sales teams.
- Newly designed onboarding to help partners get to market faster and provide resources and services that deliver more value to our joint customers.
“Aryaka understands that channel success is a two-way street. That’s why we’re working hand-and-hand with our partners across the entire sales cycle, from opportunity sharing to initial discussions with prospects to delivering customers superior value through implementation and ongoing experience,” said Alagna. “The new program equips partners with the support and tools that are critical to succeed. It’s a win-win: Partners will be empowered to build profitable businesses that support Aryaka’s continued growth and rising customer demand.”
Aryaka’s new strategic advisor
In addition to the news of a revamped partner program, Aryaka also announced the addition of Michael McCollough, SVP of channels and alliances at Mimecast, as a strategic advisor.
McCollough’s appointment is meant to help accelerate the company’s global channel growth across North America, EMEA, and APAC.
“Aryaka is proving that a robust partner ecosystem is the best path to bringing their unique vision for secure networking to the market,” said McCollough. “This role is a great fit for both of us. I’m excited to leverage my cybersecurity and channel experience to help Aryaka reach more enterprises across the world.”
Before joining Mimecast, McCollough led global channels at Anomali, Imperva, and Akamai Technologies.
Aryaka’s continued global channel efforts
Aryaka’s commitment to building on channel efforts has continued this year, adding more than 30 new partners in the EMEA and APAC regions.
Among the added partners this year are:
- Brookcourt Solutions , TEEC, Hermitage Solutions, and Synax Technologies in EMEA
- NTT Hong Kong, TATA Elxsi, Intensity Global Technologies, Rah Infotech, Insung Digital, IMEI Concatenate Global Communication (HK), and M. TECH in APAC
“We’re thrilled to partner with Aryaka. Their expertise in SD-WAN and Unified SASE complements our commitment to delivering innovative, end-to-end technology solutions that keep organizations connected, secure, and competitive,” said Phil Higgins, CEO, Brookcourt Solutions, Ltd. “Together, we’ll combine Aryaka’s cutting-edge solutions with our specialized services and extensive network to help clients enhance resilience and strengthen cybersecurity. Our team is ready to ensure organizations fully realize the value of this partnership.”
In the channel, it’s not enough to just have a partner program; organizations must also improve and revamp their programs to meet the current needs of partners. Read more about the new partner program structure from Parloa, featuring new revenue streams and enterprises’ faster AI deployment.