VARs Choose VMware for Server Virtualization

By Jessica Davis  |  Print this article Print

Solution providers say VMware wins by a landslide when it comes to server virtualization, but the market for desktop virtualization is still wide open.

It's been said "no one gets fired for buying IBM." These days you may want to add VMware to that vaunted list.

Solution providers have lined up in droves behind the market leader in virtualization – widely acknowledged to command about a 90-percent share. Rivals like Citrix's Xen technology and Virtual Iron have not come close to VMware's massive lead.

Of the half dozen solution providers contacted by Channel Insider for this story, not a single one preferred a server virtualization offering other than one from VMware.  A few gave their clients the option of alternative technologies. And some were keeping an eye on alternative technologies, in particular a much anticipated offering from Microsoft.

But no one was recommending anything other than VMware to customers for server virtualization.

"We have been a Citrix partner for a long time. They are an interesting bunch," says Rory Sanchez, president of solution provider SLPowers, who is looking to add a virtualization practice to his company. "We are not as deeply engaged with them as we would have liked to have been. We've seen the Xen virtualization technology that they acquired. But on my desk right now is a pile of paperwork from VMware. I love the energy from VMware."

Sanchez is in good company.  Solution providers say that VMware's server virtualization technology is superior, it offers more features, and the technical support from the company is rock solid. Competitors just don't measure up to that yet. And they may never catch up.

Jessica Davis covers the channel for eWeek and Channel Insider. Her technology journalism career began well before anyone heard of the World Wide Web and has included stints at Infoworld, Electronic News/EDN, and the Philadelphia Business Journal. Her work has also appeared on CNN and Forbes.com. She has covered hardware, software and networking, as well as the business side of technology. She has won several journalism awards, including a national ASBPE award for best staff-written column, and was named Marketing Computers hardest working tech journalist on their inaugural list of top tech journalists. Jessica can be reached at jessica.davis@ziffdavisenterprise.com