Vembu Launches Aggressive Recruitment Drive

By Sara Driscoll  |  Print this article Print


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The online backup vendor lauds service providers as a way forward for delivering online backup services.

Online backup vendor Vembu has signed its 400th partner and is looking to more than quadruple this number within the next year.

The firm, which works with service providers selling to SMBs, said 70 percent of its partners are in the United States with the remainder predominantly in Europe.

Lakshmanan Narayan, president of Vembu, said, "There is a boom in online backup services right now. We are looking for 2,000 partners by 2009. SMEs want to backup off site, and service providers lead the way because they act as the outsourced IT department for their customers. Trust is an important element for SMEs when storing data off site and this is why service providers have the edge; they are usually known to the firm and are not just some faceless company coming in taking data."

He added that service providers host the storage for the end user and can white label Vembu's software.

"All the service provider needs is the storage hardware and a decent broadband connection. By hosting, it gives them better margin and means they can offer it as an added service," he said.

Hamish MacArthur, CEO of United Kingdom analyst firm MacArthur Stroud International, said there is a lot of activity in the online backup arena. "At the moment this is mostly from the companies that are offering online backup. Many telcos, including BT in the U.K., have started to offer online backup as part of its services and other telcos are sure to follow this.

"It is the uptake that is always a challenge because of the cost and the comfort factor; it's OK storing off site, but how confident are SMEs about recovering their data? That said, there is an opportunity here that is small but growing."

Sara Driscoll began her journalism career at 16 years old on her local newspaper, The Watford Observer. Working part time, she covered a range of beats. Leaving to complete her Journalism Degree at Bournemouth University, UK, Sara then went on to graduate and work for Emap. She began as a reporter on APR, Emap's construction title, being promoted to senior reporter with a year.Sara then joined VNU Business Publications as Deputy News Editor on CRN, the weekly trade title for channel players. She covered industry/business news from vendors, distributors and resellers, product announcements, partner announcements as well as market and trend analysis, research and in depth articles to predict up and coming trends in the sector. She was promoted within a year to News Editor, a year later to Deputy Editor and the following year became Editor. Sara remained editor of CRN for three years, launching the magazine on new platforms including CRN TV and eBooks, as well as several magazine and web site redesigns. She was called on for expert industry comment from various publications including appearing on live BBC news programs. Sara joined Ziff Davis Enterprise as Editor of eWeek Channel Insider. She runs the title in all formats – online up to the minute news, newsletters, emails alerts and events. She also manages the brand of Channel Insider in all formats - events, shows, awards, panel debates and roundtables.Sara can be reached at:sara.driscoll@ziffdavisenterprise.com

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