Nielsen: People Spent 22 Percent of Their Time on Social Networks

By Channel Insider Staff  |  Print this article Print

Internet users all over the world spent 22 percent of their time on social networks such as Facebook, Twitter, YouTube, Wikipedia and other such Websites in April, according to new data from Nielsen. This goes especially for Facebook, where roughly 500 million users spent an average of 6 hours in April, blowing away all comers in terms of duration of engagement.

The research firm found social network or blog sites are visited by three-quarters of consumers who visit the Web. This bodes well for advertisers and the free social networks trying to make money from their users' rampant use of their walled gardens to trade and share links, photos, videos and other information.