Going Green with Envy

By Frank Ohlhorst  |  Print this article Print


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Find profits from recycling old equipment and feel good at the same time.

When we hear the term "recycling", most of us automatically think of the hassles associated with separating paper from plastics, bottles from cans and so on.

In other words, recycling has become one of those necessary evils that the public at large has to put up with. Sure, there is a real and measurable benefit to recycling. It's just that since its benefits aren't immediately evident, recycling lacks the punch of instant gratification.

Now, let's say your neighbors were getting paid to recycle, while you were not? Wouldn't you be green with envy? (Pun fully intended!)

For solution providers, the green conundrum is in full swing. Simply put, what can a solution provider do with a customer's old equipment? In most cases, old equipment is relegated to a closet at the customer's site, or worse yet, winds up in a dumpster. Larger companies sometimes auction off or donate used and outdated equipment, but what's in it for the VAR?

TechTurn, based in Austin, Texas, may very well have the answer for solution providers looking to recycle equipment for their customers. TechTurn's recently announced large scale, private label IT asset recovery service for VARs allows solution providers to offer an economically advantageous method for recovering their customers' outdated electronics, while also providing residual monies back for new technology deployments. In other words, the service offers profitable recycling.

Simply put, solution providers now have the option of determining the residual value of used equipment and to then have TechTurn pick up that equipment and then write a check. The solution provider can then decide whether to share the wealth with the customer, charge the customer a disposal fee or offer the service for free. The real benefit here is that the process is easy for both the VAR and the customer, and it solves the major problem of how to dispose of outdated equipment.

What's more, as part of TechTurn's service, the old IT equipment is "sterilized," meaning that any data left on the machines is destroyed, preventing company secrets from escaping due to carelessness.

TechTurn offers the service for disposing of used IT assets such as PCs, laptops, monitors, network gear, handheld devices and much more. The altruistic benefit here is that the equipment does not wind up in a landfill and the economic benefit speaks for itself. What's not to like?

TechTurn makes it easy to feel good about recycling, without any downsides. For solution providers, all it takes is a quick call to TechTurn to make your competitors green with envy and those solution providers can even offer a service that the direct sale giants (like Dell) can't. This program is a real win for the channel.

For more info, click here.

Frank Ohlhorst Frank J. Ohlhorst is the Executive Technology Editor for eWeek Channel Insider and brings with him over 20 years of experience in the Information Technology field.He began his career as a network administrator and applications program in the private sector for two years before joining a computer consulting firm as a programmer analyst. In 1988 Frank founded a computer consulting company, which specialized in network design, implementation, and support, along with custom accounting applications developed in a variety of programming languages.In 1991, Frank took a position with the United States Department of Energy as a Network Manager for multiple DOE Area Offices with locations at Brookhaven National Laboratory (BNL), Princeton Plasma Physics Laboratory (PPL), Argonne National Laboratory (ANL), FermiLAB and the Ames Area Office (AMESAO). Frank's duties included managing the site networks, associated staff and the inter-network links between the area offices. He also served at the Computer Security Officer (CSO) for multiple DOE sites. Frank joined CMP Technology's Channel group in 1999 as a Technical Editor assigned to the CRN Test Center, within a year, Frank became the Senior Technical Editor, and was responsible for designing product testing methodologies, assigning product reviews, roundups and bakeoffs to the CRN Test Center staff.In 2003, Frank was named Technology Editor of CRN. In that capacity, he ensured that CRN maintained a clearer focus on technology and increased the integration of the Test Center's review content into both CRN's print and web properties. He also contributed to Netseminar's, hosted sessions at CMP's Xchange Channel trade shows and helped to develop new methods of content delivery, Such as CRN-TV.In September of 2004, Frank became the Director of the CRN Test Center and was charged with increasing the Test Center's contributions to CMP's Channel Web online presence and CMP's latest monthly publication, Digital Connect, a magazine geared towards the home integrator. He also continued to contribute to CMP's Netseminar series, Xchange events, industry conferences and CRN-TV.In January of 2007, CMP Launched CRNtech, a monthly publication focused on technology for the channel, with a mailed audience of 70,000 qualified readers. Frank was instrumental in the development and design of CRNTech and was the editorial director of the publication as well as its primary contributor. He also maintained the edit calendar, and hosted quarterly CRNTech Live events.In June 2007, Frank was named Senior Technology Analyst and became responsible for the technical focus and edit calendars of all the Channel Group's publications, including CRN, CRNTech, and VARBusiness, along with the Channel Group's specialized publications Solutions Inc., Government VAR, TechBuilder and various custom publications. Frank joined Ziff Davis Enterprise in September of 2007 and focuses on creating editorial content geared towards the purveyors of Information Technology products and services. Frank writes comparative reviews, channel analysis pieces and participates in many of Ziff Davis Enterprise's tradeshows and webinars. He has received several awards for his writing and editing, including back to back best review of the year awards, and a president's award for CRN-TV. Frank speaks at many industry conferences, is a contributor to several IT Books, holds several records for online hits and has several industry certifications, including Novell's CNE, Microsoft's MCP.Frank can be reached at frank.ohlhorst@ziffdavisenterprise.com

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