Video: Co-Selling — Why Profitability Is a Team Sport in the Channel

At the 2024 Channel Partners Conference & Expo, company leaders and channel parters discussed the definition and value of co-selling.

Written By: Katie Bavoso
Mar 15, 2024
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For the first time at Channel Partners Conference & Expo, the topic of co-selling was brought to the main stage at the 2024 event in Las Vegas. While definitions of co-selling vary slightly, it’s generally agreed that co-selling involves two or more businesses working together to satisfy a client with an outcome.

Canalys analysts presented research that predicts the total addressable IT market value to be worth $4.9 trillion by the end of 2024, with 73% of that money coming through the channel. Company leaders joined a panel to weigh in on how they define co-selling, and channel partners expressed the value they find in the practice itself.

thumbnail Katie Bavoso

Katie Bavoso is a 2017 Regional New England Emmy-nominated broadcaster with over a decade of professional content creation, production, hosting, and interviewing experience. Starting her career off in TV news, she pivoted to the IT channel to help connect vendors, solutions and services providers, and IT buyers through exciting video content and storytelling. Katie is now the host of Channel Insider: Partner POV, a video and podcast series shining a light on the most innovative solution providers of the IT channel.

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