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For the first time at Channel Partners Conference & Expo, the topic of co-selling was brought to the main stage at the 2024 event in Las Vegas. While definitions of co-selling vary slightly, it’s generally agreed that co-selling involves two or more businesses working together to satisfy a client with an outcome.
Canalys analysts presented research that predicts the total addressable IT market value to be worth $4.9 trillion by the end of 2024, with 73% of that money coming through the channel. Company leaders joined a panel to weigh in on how they define co-selling, and channel partners expressed the value they find in the practice itself.
Katie Bavoso is an Emmy-nominated broadcaster with a decade of professional content creation, production, hosting, and interviewing experience. Starting her career off as a TV news reporter and anchor in Maine, she pivoted to the IT channel to help connect vendors, solutions and services providers, and IT buyers through exciting video content and storytelling. Katie is now the host of Channel Insider: Partner POV, a video and podcast series shining a light on the the most innovative solution providers of the IT channel.
