Channel Insider content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More.

In this episode of Channel Insider: Partner POV, host Katie Bavoso speaks with AEC Group’s CTO Brian Lesniakowski and CRO Ken Rindt. Brian and Ken detail how they take client variables and concerns into consideration when approaching them about new technology, and how AEC Group prioritizes client education over making sales. Additionally, the team explains how vendors can earn the VAR’s trust in the wake of the end of the VMware partner program following it’s acquisition by Broadcom. And, what vendors are on the top of AEC Group’s list? Stay tuned to find out!