Saurabh Gupta on Data & How Partnerships Fuel Tech Adoption

The Modern Data Company (TMDC) recently announced its strategic partnership with Acies Global, a consulting firm specializing in solving complex data challenges. The partnership is one of several TMDC plans to pursue in 2025 as it aims to empower business leaders with accessible, shareable, and usable data. TMDC’s Chief Strategy and Revenue Officer Saurabh Gupta shared his thoughts on partnerships and growth with Channel Insider.

DataOS platform addresses shifting use cases for data across non-technical departments

Gupta describes TMDC’s DataOS platform as a lifecycle management tool for an organization’s data. According to Gupta, the offering is the “whole package” in that it can collect, organize, secure, and provide access to data housed across various sources, integrations, coding, and more. The company’s goal is to address the convoluted tech landscape.

“It can take ten or so tools, and then someone has to glue those all together, and that can take anywhere from 10 months to a year until an organization has a data system that actually works for the business,” Gupta said. “There’s no predictability with these tools, and it’s hard for many to trust the tech. There’s always a push to do more, but not always to do the right things instead of just more things.”

The need for a unified approach to data management, including access and ease of use, is due primarily to broader shifts in how organizations utilize data. According to Gupta, more non-technical roles than ever before are interested in data points, but they can’t always navigate corporate tech sprawl properly.

“Take, for example, the data scientist that has always been able to work with the data sources and get what they need to do their tasks. But now, there’s also someone in the business intelligence or something like HR departments, and they want to be able to easily leverage all of the data, but they don’t have the expertise of the data scientist,” Gupta said. “So now, they are all making copies of the same core data, and it’s all being stored in different places, and now it’s not at all clean or manageable even if everyone thinks they are doing the right thing.”

Gupta’s goal with new customers in 2025 is to show value to an organization in no more than six weeks, a drastic reduction in time to result that many see in the market now. To Gupta, the shorter turnaround time is a way to demonstrate incremental value on smaller projects and tasks first before diving into long-term overhauls.

How partnerships will drive growth and deliver customer outcomes

Gupta said one of his key areas of focus in 2025 is on strengthening and developing partnerships between TMDC and consulting and services firms. The recently announced collaboration with Acies Global is the first of many, Gupta says, that will deliver stronger outcomes for shared customers.

“Technology can’t deliver value until there is a subject matter expert attached to it,” Gupta said. “We’re starting our partnerships strategy with boutique firms that will help drive success in verticals and with particular use cases.”

Gupta says the objective of this partnership strategy is two-fold: scale both the delivery of the DataOS platform and the overall go-to-market approach TMDC takes in the market. Along with the benefit to TMDC, Gupta says he also wants to equip the company’s partners with technology that allows them to serve their customers better. Together, this should result in a year of shared growth for everyone touching the DataOS platform.

“We want to get to as many data leaders as possible this year and empower them to make informed decisions,” Gupta said. “We also want to learn what they need to then add capabilities to our platform that support all of their needs.”

What the AI boom means for the world of data

It is nearly impossible these days to have any conversation around data that doesn’t include reference to generative AI. For Gupta, this is an opportunity to capitalize on a newfound interest in something he sees as business critical, whether an organization is implementing GenAI or not.

“Whenever businesses or even individual employees can find a new use case for the data, whether it is with a GenAI model or not, by making products like ours accessible, we reduce the barrier to entry for new ways of doing business,” Gupta said.

Gupta has spent time researching and speaking on how prepared leaders are to implement GenAI in their businesses. The results show that many are still far behind in getting their data in order. According to his survey of over 200 leaders, seventy percent of leaders are not confident in the data layer of their business’ technology objectives. Some still face thousands of spreadsheets used internally with no central management function, and many are unsure how to best prepare for their AI and GenAI plans.

The Modern Data Company hopes to solve, or at least dramatically improve, the roadblocks facing organizations as GenAI continues to be viewed as a crucial strategy to keep leaders from falling behind their peers.

AI adoption is the top priority for many organizations this year. Read our guide to better understand how MSPs can enable customers to leverage AI effectively.