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Syncro’s extended monitoring and management (XMM) solution has gained capabilities in Microsoft ecosystem data security. We spoke with CEO Michael George and CTO Kristen Costagliola ahead of the launch to explore the new offering and what it signifies for MSPs serving SMB clients.
Integrated cloud backup for Microsoft 365 and Entra ID users
The new solution, formally known as Syncro Cloud Backup, is now available in trial and is expected to be in general availability on October 1. Syncro states that the product enables MSPs to leverage a single tool to manage the majority of the data protection services their Microsoft SMB customers require.
The following is a list of solution highlights:
- Unified Management: MSPs can configure and restore backups for Entra ID infrastructure, including users, groups, roles, and policies, as well as Microsoft 365 services such as Exchange, SharePoint, OneDrive, and Teams.
- Automated Provisioning and Billing: New users are automatically added to the backup service, invoicing remains accurate, and MSPs can capture all revenue automatically.
- Strengthened Security and Compliance: Organizations can meet cyber insurance requirements by storing encrypted data in Azure data centers located in the United States or Canada, ensuring compliance with relevant regulations.
- Rapid Restore Capabilities: Teams can quickly recover from data loss incidents with flexible, granular restores for everything from a single email or file to an entire business’s Entra I configuration.
- Predictable Pricing: Customers pay a per-user, per-month fee that includes unlimited storage under a fair-use policy, eliminating the need for complex calculations and hidden costs.
“We’re excited about Syncro’s new Entra ID and Microsoft 365 multi-tenant cloud backup solution,” said Janice Mahlmann, CEO of August eTech. “By unifying backup with the RMM and PSA capabilities of Syncro’s XMM platform, it helps us operate more securely and efficiently. The ability to protect a new client in minutes, with everything handled automatically, sets a strong foundation for a secure and resilient environment for our customers.”
“This is something that players in the space have talked about forever,” George said. “Everyone said it, but no one has delivered the experience we have for MSPs and IT teams.”
“We look at this as a critical time for technician efficiency,” Costagliola said. “That efficiency increases MSP profitability by giving them time back and making their operations more efficient.”
Why MSPs need Microsoft 365 and Entra ID backup
A recent IDC survey showed that 60% of organizations reported they had experienced an unrecoverable data loss event within a SaaS application in the past 12 months.
Identity systems, such as Microsoft Entra ID, are frequently targeted by attacks.
“Entra ID is the digital backbone of your business identity, and if it’s compromised in a cyberattack, your entire organization is at risk,” said Jay McBain, chief analyst at Canalys. “That’s why securing, backing up, and ensuring rapid recovery of Entra ID isn’t optional; it’s one of the most critical steps any company can take to recover from a breach. By embedding Microsoft 365 and Entra ID backup into its platform, Syncro enables MSPs to strengthen compliance and deliver rapid recovery to ensure necessary business continuity.”
“The market, in general, is not focused as much as it should be on the Entra ID side,” George said. “It’s a logical progression for us to bring this to XMM as the next solution.”
As Costagliola points out, though, malicious attacks are only one part of what MSPs need to prepare for when it comes to their clients’ identity tenants.
“The majority of recovery activity is actually not from attacks or disasters, though preparing for that is important, too,” Costagliola said. “It’s things like accidental deletion and changes made without malice, but that end up needing to be undone. With our recovery solutions, MSPs can come in and be the hero for their clients if, and really when, those things happen.”
“There’s no patch for stupidity,” George added.
Cloud Backup joins PSA/RMM tooling and M365 management as components of Syncro’s XMM solution. George says the company has seen “exponential growth and adoption” since it launched XMM in April.
“Companies are in a race to the bottom, but who ultimately cares? It’s just tooling costs, and any parnter knows the real costs impacting MSPs are in labor costs,” George told Channel Insider at the time. “You make way more of a difference for an MSP’s bottom line by addressing operating expenses and making their teams more efficient.”
As George and Costagliola said ahead of the Syncro Cloud Backup launch, MSPs are already seeing the impact of automation on their businesses.
“Syncro’s XMM has been the linchpin of our growth strategy,” said Vincent Williams, CEO and founder of Orchestrate Technologies. “It allows us to scale without adding overhead, serve clients faster, and keep pace with industry changes. Our technicians now have the tools and clarity to focus on meaningful work rather than repetitive tasks, which has improved morale and strengthened client relationships.”
Williams spoke to Channel Insider about the efficiency gains his company has experienced since adopting XMM.
George says Syncro will continue to support MSPs as it builds out the XMM solution. Just last week, the company announced a new integration partnership with ThreatDown.
Through the integration, MSPs can purchase ThreatDown solutions directly through the Syncro Marketplace, provision them instantly for clients, and consolidate charges through Syncro’s billing model.
“Empowering the channel is truly at the heart of everything we do,” said Kendra Krause, general manager at ThreatDown, in a statement. “Our partnership with Syncro reflects our channel-first commitment, providing MSPs with scalable cybersecurity solutions and the resources they need to confidently protect their clients.”
ThreatDown itself has made news recently, welcoming new GM Kendra Krause in August. Read our interview with her to learn more about her priorities for growing the company through the channel.
