Spiceworks Expanding into IT Product Reseller

Free RMM provider Spiceworks will use $25 million in additional funding to expand its business model to include a sourcing tool for IT products and services. Austin, Tx-based Spiceworks announced the new financing round this week and it includes participation from new investors, Adam Street Partners and Tenaya Capital. "The average business in the Spiceworks […]

Written By: Jessica Davis
Apr 29, 2011
Channel Insider content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More

Free RMM provider Spiceworks will use $25 million in additional funding to expand its business model to include a sourcing tool for IT products and services.

Austin, Tx-based Spiceworks announced the new financing round this week and it includes participation from new investors, Adam Street Partners and Tenaya Capital.

"The average business in the Spiceworks network spends over $275,000 annually on technology,” said Scott Abel, co-founder and CEO of Spiceworks, in a statement. “By marrying social networking, IT management and commerce, we’re transforming how businesses will discover, research, and buy products and services in the trillion dollar IT industry.”

Why does Spiceworks think it can provide this kind of service? Here’s what the company says:

  • More than 25 percent of the worlds SMB IT pros use its platform, making it the "largest and fastest-growing social business network for IT."
  • 1.4 million IT pros use Spiceworks to discover, buy and manage $244 billion worth of technology products and services each year.
  • Over 200 top technology providers, including Microsoft, Google, Dell and Intel, use Spiceworks to connect directly with IT buyers through the company’s Vendor Pages and social marketing programs.
  • Spiceworks lets IT pros create purchase lists, renew warranties, and buy cloud services from select vendors.

 

The plan is to grow that over the next year, Spicework says, with more social commerce capabilities, such as group purchasing and deals, integrated request for quote with the technology vendors, and purchasing of IT products and services built into the workflow of the application.

“What Groupon and Facebook are doing for commerce in the consumer market, Spiceworks is doing for IT buying in the business market,” said Jeff Diehl, partner of Adams Street Partners, in a statement. “The company’s unique blend of IT business applications, community and commerce has created a powerful social marketplace and more efficient channel for the technology industry.”

 

Recommended for you...

Video: Q2 2025 Channel Insights and Trends with the Channel Insider Editorial Team

A fast-paced editorial recap of Q2 2025 in the IT channel covering leadership shakeups at Kaseya, layoffs at Intel, federal obstacles pausing major acquisitions, AI adoption slowdowns, quantum security threats, evolving partner programs, and global economic tensions.

Katie Bavoso
Jul 17, 2025
XTIUM CEO and EMEA Leader on Global Business Opportunities

Global MSP XTIUM formally expands into EMEA with HQ in the Netherlands, unifying services for regional growth and global IT support.

Video: Inside MSP Owners Group: Juan Fernandez’s Vision for MSP 5.0, Rollups, and Employee Ownership

Juan Fernandez shares why he started the newly formed MSP Owners Group and what makes his rollup MSP different from others.

Katie Bavoso
Jul 2, 2025
Video: How Servix Solved Brado’s Remote Logistics IT Challenges with Scale Computing Edge Clusters

Discover how Servix and Brado tackled remote IT infrastructure challenges using Scale Computing edge solutions.

Katie Bavoso
Jul 1, 2025
Channel Insider Logo

Channel Insider combines news and technology recommendations to keep channel partners, value-added resellers, IT solution providers, MSPs, and SaaS providers informed on the changing IT landscape. These resources provide product comparisons, in-depth analysis of vendors, and interviews with subject matter experts to provide vendors with critical information for their operations.

Property of TechnologyAdvice. © 2025 TechnologyAdvice. All Rights Reserved

Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.