Parallels Launching New Partner Program & Citrix Migration Support

Virtualization and end-user computing vendor Parallels is introducing a new partner program to assist existing and new partners with more resources, greater profitability, and enhanced support.

Dubbed the “Elevate Now” Partner Program, it will focus on delivering increased value and growth opportunities aimed at enabling MSPs, value-added resellers (VARs), and system integrators (SIs).

The key components of the “Elevate Now” Partner Program include:

• Updated program tiers: Parallels will add a new Essentials tier tailored for smaller partners who may not yet meet the minimum deal size requirements of higher tiers. Considered an entry-level tier, Essentials will provide resources and support to help these smaller partners grow and advance through the program. A new partner portal will offer streamlined access to these vital resources, empowering all partners to maximize program benefits. 
• Expanded partner benefits: Higher discounts, enriched support, faster onboarding, and free enablement and certification across all program tiers ensure partners can more easily grow and thrive.
• Increased profitability: An updated discount model to emphasize new business generation and offer higher margins for resellers while enabling partners to manage and fully benefit from customer renewals.

“Our goal with this program redesign is to ensure that all partners, regardless of size, can navigate the changes and disruption in the traditional virtual desktop landscape,” said Michelle Chiantera, Chief Revenue Officer for Parallels. “With substantial updates to discounts, program tiers, and support, we’re delivering a partner-first, channel-first model that helps partners meet market demands, boost their bottom line, and offers an attractive alternative to Citrix.”

“Elevate Now” partners will also gain access to Parallel’s suite of end-user computing solutions, such as Parallels RAS, Parallels Secure Workspace, Parallels DaaS, and Parallels Browser Isolation.

“With our partner-sourced sales pipeline doubling and new deal registrations tripling over the past year, we’re excited to see that our partners are thriving,” said Chiantera. “The changes we’ve made to our program are designed to sustain this momentum, giving partners even greater profit margins and the resources they need to unlock new opportunities.”

Parallels extending its migration program

In addition to launching a new partner program, Parallels is encouraging Citrix and Omnissa customers to transition to its solutions with a specialized migration program that will be extended through May 31, 2025.

The program includes tailored migration tools and financial incentives, including a free one-year license for customers committing to a three-year paid subscription and additional rebates for gold and platinum partners.

Parallels to offer flexible SPLA concurrent billing model

Additionally, Parallels’ flexible SPLA concurrent billing model provides tailored support for MSPs and will enable partners to manage customer licenses on a monthly basis with ease and scalability. This model allows MSPs to access Parallels’ suite of solutions to deliver secure, high-performance virtual workspaces without upfront commitments.

“The benefits we receive as strategic partners allow us to increase our margins through enhanced deal registration and MDF investments, helping us grow and expand our Parallels footprint,” said Pedro Guerreiro, Chief Solutions Officer, A2it Technology. “Parallels also supports us in maintaining our installed base, which has become a key market differentiator for us.”

Partner programs are playing a significant role in shaping the channel for 2025. Read more about how new and updated programs contribute to partners’ go-to-market strategies.