EasyDMARC and GMO GlobalSign have formed a strategic partnership connecting email authentication management with verified brand certificates, creating opportunities for managed service providers (MSPs) to help customers strengthen domain security and maintain trusted email identities.
Partnership connects DMARC enforcement with verified email identities
EasyDMARC’s Email Trust Platform enables organizations to discover every service sending email on their behalf, manage SPF, DKIM, and DMARC across DNS environments, monitor authentication and deliverability to move toward DMARC enforcement.
“Businesses need to control which services send using their domains and make their brand recognizable in support inboxes. EasyDMARC helps maintain the authentication foundation; GlobalSign independently verifies the brand mark,” Gerasim Hovhannisyan, CEO and Co-founder of EasyDMARC, told Channel Insider.
This partnership enables organizations to further enhance their trusted email identity by obtaining a Verified Mark Certificate (VMC) or Common Mark Certificate (CMC), enabling Brand Indicators for Message Identification (BIMI) and displaying verified brand logos in supported inboxes.
“BIMI enables supporting mailbox providers to display that mark when their requirements are met,” Hovhannisyan said. “The recipient’s mailbox effectively runs two checks. DMARC confirms the message came from an authorized sender for that domain, and the Mark Certificate confirms the logo belongs to the organization that owns it.”
Email authentication complexity creates opportunities for MSPs
As organizations add cloud applications, marketing platforms, customer relationship management systems, and other third-party services, managing email authentication becomes increasingly complex.
Hovhannisyan explained that each new sending source introduces DNS records and authentication requirements, and services may be configured by marketing, sales, or support teams without IT’s knowledge.
“The difficult part is keeping track of who is sending, why they are authorized, and who owns each service,” said Hovhannisyan. “Before tightening policy, businesses need to validate legitimate mail streams so they don’t disrupt invoices or customer communications.”
DMARC enforcement helps receiving systems reject or quarantine messages that fail authentication while claiming to come from a customer’s domain, addressing one method used in phishing and business email compromise.
Verified brand marks provide an additional identity signal in compatible inboxes, but they do not prevent every form of impersonation or protect against compromised legitimate accounts. Organizations still need layered security measures, controls for lookalike domains, and sound verification processes.
“Organizations should treat this combination as the foundation of email trust, not the whole defense,” said Hovhannisyan.
Ongoing monitoring supports recurring managed services
Continuous monitoring is another potential source of recurring MSP business. New sending platforms, vendor configuration changes, and DNS edits can cause previously authenticated messages to fail, potentially affecting deliverability.
“Email infrastructure keeps changing after the initial authentication setup,” Hovhannisyan noted. “A new sending platform, a vendor configuration change, or a DNS edit can affect mail that was previously authenticated correctly.”
For MSPs managing multiple customer domains, this creates a repeatable service opportunity built around monitoring, troubleshooting, controlled DNS changes, and approval processes for new sending sources. Providers can measure progress through validated mail streams, resolved authentication failures, and reliable procedures for introducing new senders.
Organizations should begin by assigning an accountable owner and documenting legitimate sending services, then validate authentication before moving to enforcement and selecting the appropriate mark certificate. As customers introduce new applications, vendors, and communication tools, MSPs can help maintain those configurations and ensure authentication policies evolve alongside the business.
“For MSPs and resellers, the opportunity is to help customers sustain that progress,” explained Hovhannisyan. “Success should be measured through validated mail streams, resolved authentication failures, and a reliable process for introducing new senders.”