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Scale Computing Platform//2025

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Video: Scale Computing CEO on Filling the Void VMware Left in the Mid-Market

CEO Jeff Ready reflects on rapid growth of Scale Computing and opportunities in the edge computing market.

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Jun 11, 2025

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In this episode of Partner POV ON-SITE at Scale Computing Platform 2025, host Katie Bavoso interviews Jeff Ready, CEO and co-founder of Scale Computing. Discover how Scale is seizing the moment in the mid-market following Broadcom’s acquisition of VMware and subsequent overhaul of its pricing and partner models. Ready also explains why partners should be focused on making application deployment simple and scalable for customer businesses. Plus, learn how Scale Computing’s latest innovations, like zero-touch app deployment, and new Veeam Software integration mean for channel partners.

📌 Key Topics & Timestamps:

00:00 – Intro from Scale Computing Platform 2025

00:29 – Impact of Broadcom’s VMware acquisition on mid-market customers

01:30 – Scale’s pricing strategy and response to VMware’s changes

01:48 – Zero-touch application management explained

02:18 – The future of edge computing and partner opportunities

03:08 – How partners can accelerate application delivery

03:21 – Veeam’s new backup integration with Scale Computing HyperCore

03:57 – What this means for MSPs and recurring revenue

04:10 – “The channel is cool again” – Why infrastructure is back in focus

04:31 – How edge computing and AI are reviving channel partner roles

04:48 – Helping customers navigate away from VMware

Katie Bavoso

Katie Bavoso is a 2017 Regional New England Emmy-nominated broadcaster with over a decade of professional content creation, production, hosting, and interviewing experience. Starting her career off in TV news, she pivoted to the IT channel to help connect vendors, solutions and services providers, and IT buyers through exciting video content and storytelling. Katie is now the host of Channel Insider: Partner POV, a video and podcast series shining a light on the most innovative solution providers of the IT channel.

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