Video: CEO Jeff Ready on Navigating the Growth of Scale Computing and the Evolution of Edge Computing

Scale Computing CEO Jeff Ready explains what his ultimate goal is for every partner.

Written By: Katie Bavoso
Jun 11, 2025
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In part two of this interview from Partner POV ON-SITE at Scale Computing Platform 2025, host Katie Bavoso continues her candid conversation with CEO Jeff Ready about the company’s journey—from handwritten goals inside a notebook to software powerhouse—and how Scale Computing is helping businesses adapt in the wake of VMware’s changes and ongoing economic uncertainty in the U.S.

Ready shares how he personally responded to the flood of customer and partner inquiries in the wake of Broadcom’s acquisition of VMware, Scale Computing’s mission to support businesses of all sizes, and how the company’s long-standing vision aligns with today’s edge computing boom.

⏱️ Topics & Timestamps:

00:00 – Jeff Ready on personally answering customer and partner inquiries post-VMware overhaul

00:32 – Why Scale Computing strives to serve businesses of all sizes

01:11 – Supporting small and mid-sized organizations hit hardest by VMware changes

01:36 – Guiding partners through economic uncertainty and tight IT budgets

02:53 – Ready reflects on early 2000s notes about Scale Computing’s original go-to-market vision and how they’ve stood the test of time

03:56 – Why edge computing reminds Ready of the early cloud movement

04:21 – AI’s role in application development at the edge

04:42 – Jeff’s goal: Be the best partner any IT pro or MSP ever worked with, period.

thumbnail Katie Bavoso

Katie Bavoso is a 2017 Regional New England Emmy-nominated broadcaster with over a decade of professional content creation, production, hosting, and interviewing experience. Starting her career off in TV news, she pivoted to the IT channel to help connect vendors, solutions and services providers, and IT buyers through exciting video content and storytelling. Katie is now the host of Channel Insider: Partner POV, a video and podcast series shining a light on the most innovative solution providers of the IT channel.

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