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Panasas, a data storage company specializing in parallel file systems for network-attached storage (NAS), has rebranded as VDURA. The rebranding accompanies the transition from the company’s long-time identity as a developer of software for proprietary hardware to a data platform provider supporting modern AI and enterprise needs. As part of the rebranding, VDURA will separate its software from proprietary hardware systems and focus strictly on developing software-defined storage solutions.

Drawing on its foundational parallel file system technology, the company will pivot to a subscription-based model that spans on-premises, hybrid, and cloud-native environments. While continuing to offer its PanFS clustered file system, its new focus will be on providing high-performance, cloud-based solutions through a partnership with a major cloud services provider it will announce later this year.

Parallel architecture, advanced data protection, and user flexibility

The distinguishing feature of VDURA’s data platform is its parallel architecture. This architecture integrates multiple types of storage that operate within a single platform that affords advanced data protection, automated data placement, and a unified management interface. Customers can choose to leverage their managed software on flash-optimized servers, capacity-optimized enclosures, or on the cloud.

Empowering organizations with flexibility and optimization

VDURA’s transition centers on enabling organizations to optimize their data infrastructure for the growing demands of AI and high-performance computing (HPC) applications. Collaborating with Avnet Integrated, VDURA will extend its proven, foundational technology across a range of hardware options. This abandons the need for customers to be tied to proprietary hardware platforms that can’t offer the range of performance and cost that users need today.

VDURA’s CEO Ken Claffey emphasized the significance of VDURA’s transformation to meet the needs of HPC and AI applications, saying, “Today’s announcement marks phase one of this transition as an Avnet Direct Connect partner, and phase two will come later this year with plans for a major public cloud partnership. Ultimately, VDURA’s transition to a software (SaaS) model enables a broader ecosystem of hardware systems where performance meets the diverse demands of HPC and AI on any type of environment.”

Increasing value for channel partners

VDURA’s new approach to serving the market combines the benefits of software-defined storage with the deployment and management simplicity of an integrated solution. By leveraging its parallel architecture, its integrated data platform will provide customers with simplicity, choice, and cost-savings in any environment — from on-premises to public and hybrid cloud.

The company’s new focus promises greater value to channel partners, offering resellers and managed service providers (MSPs) a wide range of hardware systems to choose from in meeting their clients’ needs.

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