TNS to Expand Calling Solutions for Channel Partners

Transaction Network Services (TNS), a provider of analytics and robocall mitigation solutions, has expanded its full suite of branded calling solutions for channel partners, including its Enterprise Authentication and Spoof Protection.

“We are thrilled to demonstrate the market-leading capabilities of the TNS Enterprise Product Suite at the 2025 Channel Partners Conference & Expo,” said Maurie Munro, vice president of enterprise sales, TNS Communications Market. “Channel partners are now uniquely positioned to modernize outbound engagement strategies beyond existing CCaaS and CPaaS platforms to address a growing enterprise pain point– the erosion of trust in the voice channel and its negative impact on customer engagement, brand reputation, and companies’ bottom line.”

TNS comes to the channel

This is the first time that technology service distributors (TSDs) and their community partners will be able to deliver TNS’s secure branded calling offering to business customers and augment their suite of inbound customer engagement tools with a comprehensive outbound voice communications suite that unlocks new revenue opportunities and protects customers from scammers and spammers.

TNS’s Enterprise Product Suite is utilized by over 5,800 businesses to provide brand information on over 1.8 million telephone numbers. Last year, TNS delivered over one billion branded calls and helped block or label over three million spoofed calls.

Ultimately, the TNS’ Enterprise Product Suite works to improve the customer experience, increase conversation rates and call durations, and protect customers from scams and nuisance robocalls. It features four key components, including:

• Enterprise Authentication utilizes TNS’ zero-trust framework to verify calls in real-time, enabling an enterprise’s brand name and call content to only be delivered on authenticated calls, while unverified calls are marked as spam.
• Spoof Protection will leverage TNS’s zero-trust framework to ensure that only legitimate calls are delivered and that spoof calls are blocked from reaching customers.
• Brand Calling allows organizations to display their brand name and logo on incoming call screens, making customers more likely to trust the voice channel. The transparency will lead to higher answer rates and mitigate American’s concerns about answering unwanted robocalls.
• TN Insights is a reporting tool that provides in-depth intelligence, giving organizations insights to improve their calling practices and help increase customer engagement.

TNS’s calling solutions are deployed across over 120 carriers in the U.S. using advanced data analytics. A major national bank deployed the TNS Enterprise Product Suite after a large-scale phishing attack. In the first few months, it blocked more than 130,000 calls. According to TNS, the bank’s call durations increased by 13 percent by the third month using call authentication solutions.

“TNS’ Enterprise Branded Calling Suite provides businesses with a comprehensive view of their calling operations,” said Munro. “Each enterprise telephone number has a reputation score attached to it. With our solutions, TSDs, their agents, and all channel partners can enhance their phone number’s reputation score and reduce the risk of being labeled as spam.”

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