TD SYNNEX Introduces Specialized Community Structure

TD SYNNEX recently announced the introduction of a new specialized structure for its partner communities, PartnerLINK, that aims to boost partner growth through intentional connection.

PartnerLINK aims to align members to newly established communities based on their areas of specialization or geographic focus. It is meant to foster stronger peer-to-peer relationships. 

Initial communities offered at launch include the following:

• PartnerLINK Ascend: U.S.-based partners aiming to facilitate clients’ digital transformation leveraging advanced infrastructure, security, cloud, and analytics solutions powered by AI.
• PartnerLINK Advantage: U.S.-based partners focused on advancing infrastructure modernization to improve the efficiency, reliability, and sustainability across various sectors.
• PartnerLINK Canada: Canada-based partners focused on all sectors and technologies.
• PartnerLINK Public Sector: Enhanced option for any PartnerLINK members selling into the public sector.

“Encouraging customer growth through communities is an integral part of our business, and we want to continue that legacy with an approach that supports our partners of the future and their rapidly changing business models,” EVP of Revenue and Customer Success Gary Palenbaum said. “This new structure will encourage more direct customer engagement across all channels and offer tailored, meaningful benefits to partners, wherever they are in their journey.”

This new structure will build on prior TD SYNNEX partner communities, including CommunitySolv, and is focused on enabling partners to stay future-ready across all technology categories.

Benefits will be expanded and will be specific to each community while offering access to specialized training, networking, and business-building opportunities. Community members will also have access to early adoption opportunities, exclusive incentives, and dedicated support teams.

“The impact of community engagement has been invaluable for me and my team as we have navigated dynamic financial markets, invested in new technologies and expanded into new geographies,” U.S. Council member and CEO of Abacus Group Anthony J. D’Ambrosi said. “TD SYNNEX, and the partner community, has been there to support and enable us at every step. I am confident that the evolution of the community structure, with enhanced benefits now available through PartnerLINK, will unlock even greater value for partners seeking to profitably grow their businesses.”

PartnerLINK is led by Kristi Kirby, SVP, North American Communities, a veteran of partner engagement with sales and enablement experience. The new approach is designed to support partners with their growth and evolution through enhanced benefits and tools to give them increased competitive advantage.

Each community will have tailored benefits around four core principles: lead, innovate, network, and knowledge. A key benefit of PartnerLINK is a dedicated online, central member hub where community members can engage 24/7.

“As the market rapidly changes, hearing perspective from our peers and partners is more important than ever,” Canadian Council member and President of Oxygen Technologies Brian Oleksiuk said. “Having access to the expanded PartnerLINK benefits that are custom to the Canadian market only enhances the overall value we receive through our participation and engagement in the TD SYNNEX community.”

TD SYNNEX has been growing its capabilities in recent months focused on customer-centric capabilities. Read more about their new StreamOne capabilities to enhance cloud partner growth with APIs, real-time reporting, and security features for 2025.