SugarCRM Announces New IBM Integrations

SugarCRM has announced new integrations with various components of IBM’s software portfolio, including WebSphere, Lotus and Cognos.

At the SugarCon 2011 conference in San Francisco, SugarCRM announced new solutions that enhance the ability for enterprises around the world to conduct social business, gain deeper insight into their data and achieve greater information flow inside their organizations.

The new software builds on the growing relationship between SugarCRM and IBM to help organizations execute marketing programs, grow sales, retain customers and create custom business applications.

Available as of April 5, SugarCRM’s  the new solutions include an integration between SugarCRM and IBM LotusLive, new connectors for IBM Cognos Business Intelligence Suite and IBM WebSphere Cast Iron for SugarCRM integration platform. The announcements were made during SugarCon, SugarCRM’s annual customer, partner and developer conference.

"These new combined solutions and connectors to powerful IBM solutions extend the existing relationship between SugarCRM and IBM," said Clint Oram, co-founder and chief technology officer (CTO) at SugarCRM, in a statement. "As a member of IBM’s Global Alliance Portfolio, we are dedicated to providing compelling solutions for enterprises around the world."

SugarCRM for LotusLive places social business capabilities into the hands of SugarCRM users. By combining CRM and collaboration capabilities including Web conferencing and document sharing capabilities right inside the Sugar system, sales, marketing and support professionals can better engage with their prospects and customers, thus shortening sales cycles and increasing customer satisfaction and loyalty. The integration can be leveraged by both SugarCRM and IBM LotusLive customers.

For more, read the eWEEK article: SugarCRM Delivers New Integrations with IBM Software.