Strong Demands Spurs Apple to Add iPad Production Capacity

Apple Chief Operating Officer Tim Cook suggested during the company’s April 20 earnings call that sales of the iPad had exceeded the company’s internal predictions, and that more capacity will be added to deal with demand.

Cook also confirmed that the iPad had been priced “aggressively” to help establish a beachhead in the nascent consumer market for tablet PCs: “We want to capitalize on our first mover advantage as we’ve done in other products.”

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