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ServiceNow Expands Global Partner Program with New Incentives

ServiceNow updates its Global Partner Program, adding AI incentives, new specializations, and elevating Infosys, Cognizant to top-tier status.

Written By
thumbnail Jordan Smith
Jordan Smith
Jan 24, 2025
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ServiceNow recently announced changes to its global partner program, including quadrupling its investment in new incentives and specializations for assisting partners seeking to capitalize on the growth of ServiceNow AI solutions.

New partner opportunities span financial incentives and brand credibility

Through eligible discounts, rebates, and valuable credits that can be applied to training, professional services, and other practice-building resources. New opportunities announced by ServiceNow include:

  • Additional Product Line Achievements (PLA) for Now Assist: will bolster credibility and support market positioning as a validated and trusted advisor with expertise in ServiceNow AI solutions.
  • Expanded Specializations: will help partners showcase their sales, product, and customer success across GenAI and industries, such as Customer Experience GenAI, Employee Experience GenAI, ServiceOps GenAI, cybersecurity, and Tech Risk.
  • New GenAI Customer Value Partner of the Year award: will honor partners successfully leveraging GenAI to drive customer value.

“Over the past two years, we have completely transformed our Partner Program, cultivating an ecosystem of specialized, industry-leading capabilities and services for our customers,” said Erica Volini, the executive vice president of worldwide industries, partners, and go-to-market at ServiceNow. “Our continued investment is focused on empowering our partners with the resources they need to grow their business, expand their AI expertise, and deliver incredible outcomes for our shared customers.”

Infosys and Cognizant elevated to Global Elite partners

IT services and consulting company Cognizant and next-gen digital services and consulting company Infosys have been elevated to Global Elite partners, the highest level of partnership within the ServiceNow Partner Program.

“The future of cloud and AI innovation requires strong partnerships,” said Anant Adya, the executive vice president and service offering head of Infosys. “Our recognition as Global Elite by ServiceNow reaffirms our commitment to enterprise collaboration while ensuring our customers have the solutions and support they need to successfully implement AI.”

The ServiceNow Partner Program has over 2,200 partners and features “rigorous training and certification requirements, and performance benchmarks to help ensure competency, capabilities, and customer success.” The Global Elite tier represents companies that can demonstrate the maximum level of global reach and expertise, according to ServiceNow.

Infosys and Cognizant join other major IT providers such as Accenture, Deloitte, EY, and KPMG in the top tier.

Infosys and ServiceNow are working together on GenAI-powered industry solutions. Recently, the two organizations announced they were integrating Infosys Cobalt with ServiceNow’s Now Assist capabilities for managed service delivery that increases productivity, enhances efficiency, and improves user experiences.

Meanwhile, Cognizant has long been a partner of ServiceNow and the two are on pace to drive $1 billion in combined business. The partnership has resulted in the development of Cognizant’s ServiceNow Business Group to help customers accelerate the deployment of AI solutions and address critical IT challenges.

Additionally, Cognizant has played a critical role in the go-to-market of ServiceNow’s Workflow Data Fabric as the first global systems integrator, which will help customers quickly implement innovative data solutions.

“Our Global Elite standing signifies the true power of enterprise collaboration,” said Jason Wojahn, CEO at Thirdera, a Cognizant Company. “With the rise of autonomous Agents, we look forward to continuing our work with ServiceNow to enhance how we innovate and advise on AI-driven transformations for customers globally.”

These moves are a part of ServiceNow’s continued efforts to expand its partnerships for working on GenAI. Read more about how ServiceNow has extended its GenAI partnership with another major IT services provider to enhance customer experiences.

thumbnail Jordan Smith

Jordan Smith is a news writer who has seven years of experience as a journalist, copywriter, podcaster, and copyeditor. He has worked with both written and audio media formats, contributing to IT publications such as MeriTalk, HCLTech, and Channel Insider, and participating in podcasts and panel moderation for IT events.

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