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SaaSWizard is taking its code-free software-as-a-service development engine to a broader audience of resellers.

Solution providers can use the system to create their own SAAS applications and offer their end customers or vertical markets customized SAAS applications.

“VARs and systems integrators have a much better understanding of particular industry verticals than any software manufacturer can or will,” said Colin Earl, SaaSWizard’s CEO. “Yet the existing SAAS companies have been trying to squeeze the VARs out of the channel. takes a cut of every dollar of SAAS revenue. They are willing to let VARs do custom installations, but there is no long-term revenue for VARs.”

Earl said that by using his company’s technology, solution providers can create their own custom SAAS offerings for particular customers or verticals. Custom applications can reside both outside the firewall and inside.

One solution provider that has used the environment to create a vertical application to resell is LexNet in San Francisco. The company, one of three existing channel partners for SaaSWizard, has created its own application called ManuLogic aimed at the vertical black box manufacturing industry, said Steve Chipman, the company’s president. The application took less than a week to develop in the code-free environment, he added.

“We had all the best practices already developed,” Chipman said of the company’s application that it resells as a service to manufacturing customers. LexNet is also a major reseller of Sage CRM, winning the spot of No. 1 partner in North America for 2007.