Learn to dominate your market niche

OK. So maybe you’re not seeking total world domination, just domination of your world–your market niche. TWD Central has the strategies to get you there. Take a cue from the lesson books of Ziff Davis Channel Zone’s marketing and management specialists.

• An IT Guide to Market Dominance

Don’t let your offering become a commodity with margins so low that you can’t grow your business. Theresa Lina Stevens offers a formula for breaking out of the commodity trap.
• Five Strategic Marketing Resolutions
  

Wishing for success does not make it so. Theresa Lina presents a roadmap to five critical stops you should make along the way.

• Add to Your Bottom Line: Teach Techies to Sell


Kendra Lee offers a five-point program for tapping a valuable revenue stream that already exists within your company.

• Five Ways To Win CRM Customers
  

Almost half of all mid-sized companies are evaluating CRM systems. David Myron tells five things you can do to win a piece of that business.

• How to Survive through Tough Times
  

Christopher Murray has an eight-point plan on where enterprises can add value despite limited manpower and budgets. It applies to their consultants and their clients, as well.

• How to Retain IT Professionals


Job satisfaction is not simply about salary. Dean Lane, senior director of Information Technology at Symantec Corp. and a former CIO, reveals five essential employee management techniques to hold onto good people.