News and Trends
SHARE
Facebook X Pinterest WhatsApp

InsideView Gains TrueAdvantage in Merger

Sometimes being the first mover in an emerging market is not always the best thing. InsideView on Nov. 27 agreed to purchase TrueAdvantage in a merger of rivals in the on-demand sales intelligence software sector. An offshoot of business intelligence software, sales intelligence applications use aggregation and analytics technologies to help sales and marketing executives […]

Written By
thumbnail Clint Boulton
Clint Boulton
Nov 27, 2007
Channel Insider content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More

Sometimes being the first mover in an emerging market is not always the best thing.


InsideView on Nov. 27 agreed to purchase TrueAdvantage in a merger of rivals in the on-demand sales intelligence software sector.


An offshoot of business intelligence software, sales intelligence applications use aggregation and analytics technologies to help sales and marketing executives sift through information about companies to find better sales leads.


InsideView and TrueAdvantage are part of a long tail of SAAS (software as a service) providers that includes Salesforce.com, SAP, NetSuite and scores of others.


TrueAdvantage was a first mover in this space. Since 1999, the company has accrued more than 200 customers by letting them collect and analyze data from the Internet and more than 20,000 sources to boost sales. However, to do this, the Southborough, Mass., company employed roughly 150 employees to monitor and react to the leads.


These workers, and most of the rest of the employees, will not be retained, InsideView co-founder and CEO Umberto Milletti said. This is because InsideView, created in 2005, uses software that automatically discovers selling opportunities, alerts salespeople in real time and delivers information on companies and connections needed to engage customers and close sales.

Read the full story on eWEEK.com: InsideView Gains TrueAdvantage in Merger

thumbnail Clint Boulton

Recommended for you...

thumbnail Omega Systems Adds SASE to Security Service Portfolio
Security
Omega Systems Adds SASE to Security Service Portfolio
Jordan Smith
Oct 20, 2025
thumbnail Nutanix Announces New Partner-Focused Platform
Channel Business
Nutanix Announces New Partner-Focused Platform
Jordan Smith
Oct 20, 2025
thumbnail Cork Report Asserts Need for Shift to Next-Gen IT Services
Channel Analysis
Cork Report Asserts Need for Shift to Next-Gen IT Services
Victoria Durgin
Oct 20, 2025
thumbnail Climb CIO on Enterprise & Channel Experience, Leadership, More
Channel Analysis
Climb CIO on Enterprise & Channel Experience, Leadership, More
Victoria Durgin
Oct 20, 2025
Channel Insider Logo

Channel Insider combines news and technology recommendations to keep channel partners, value-added resellers, IT solution providers, MSPs, and SaaS providers informed on the changing IT landscape. These resources provide product comparisons, in-depth analysis of vendors, and interviews with subject matter experts to provide vendors with critical information for their operations.

facebook
linkedin
youtube
rss
spotify
x

Company

About us Contact us Advertise with us

Categories

Channel Business Security AI Infrastructure Lists & Awards Resources

Property of TechnologyAdvice. © 2025 TechnologyAdvice. All Rights Reserved

Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

Terms of Service Privacy Policy California - Do Not Sell My Information