SHARE
Facebook X Pinterest WhatsApp

Bach and Allard Depart Microsoft after Shake-up

Microsoft’s Entertainment and Devices (E&D) Division, responsible for consumer products such as the Xbox and Zune media player, underwent a massive shake-up, with Robbie Bach, the unit’s president, and J Allard, its senior vice president of Design and Development, both stepping down from their current positions. The Entertainment and Devices Division is dedicated to more […]

May 26, 2010
Channel Insider content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More

Microsoft’s Entertainment and Devices (E&D) Division, responsible for consumer products such as the Xbox and Zune media player, underwent a massive shake-up, with Robbie Bach, the unit’s president, and J Allard, its senior vice president of Design and Development, both stepping down from their current positions. The Entertainment and Devices Division is dedicated to more consumer-centric endeavors, such as the Xbox, the Zune media player and software for mobile devices like the recently released Kin phones.

J Allard’s departure had been preceded by days of rumors, but Bach’s retirement came as more of a surprise to outside observers. J Allard will remain onboard as a consultant to Microsoft CEO Steve Ballmer. Microsoft named two other executives to manage the division’s assets, although the unit’s ultimate structure remains unclear.

READ MORE >>

Recommended for you...

DoiT & Ingram Micro Team on FinOps for AWS Partners
Victoria Durgin
Nov 13, 2025
ACTO Debuts Partner Solutions Marketplace
Jordan Smith
Nov 11, 2025
ConnectWise Announces Asio Platform Enhancements
Jordan Smith
Nov 11, 2025
How Exterro & Partners Target Need for Unified Governance
Victoria Durgin
Nov 10, 2025
Channel Insider Logo

Channel Insider combines news and technology recommendations to keep channel partners, value-added resellers, IT solution providers, MSPs, and SaaS providers informed on the changing IT landscape. These resources provide product comparisons, in-depth analysis of vendors, and interviews with subject matter experts to provide vendors with critical information for their operations.

Property of TechnologyAdvice. © 2025 TechnologyAdvice. All Rights Reserved

Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.