SHARE

Axelera AI Takes on Nvidia with 15+ Partner Network

Axelera AI launches Partner Accelerator Network with Lenovo, Dell & others to scale edge AI adoption in U.S. and beyond amid market boom.

Written By: Allison Francis

Jun 12, 2025

Channel Insider content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More

Netherlands-based Axelera AI is making its move against NVIDIA in the competitive edge AI chip space, and they’re not doing it alone. The company just launched its Partner Accelerator Network, bringing together more than 15 partners to help build out their presence in the U.S. and global markets.

Lenovo, Dell Technologies, and others among the partnerships announced

What makes this interesting is the caliber of partners they’ve assembled. These include major OEMs, such as Lenovo and Dell Technologies, alongside specialized players like Arduino and electronics distributors like Astute Group and Rutronic. It’s a strategic play that goes beyond just hardware – they’re creating an entire ecosystem.

With the program, Axelera is offering support through training, co-marketing, and technical assistance to help partners develop customer-ready solutions. The idea is to help companies transition from proof-of-concept projects to full production with edge AI applications, particularly in the areas of generative AI and computer vision.

This kind of partner network could be exactly what Axelera needs to gain market traction and provide customers with the solutions they’re looking for.

Massive market growth fuels strategic timing

The edge AI market is experiencing rapid growth, with projections indicating it could reach $269.82 billion by 2032 at a 33.3% annual growth rate. This is driven by demand across various industries, including retail, manufacturing, healthcare, and security, where companies seek AI solutions that deliver performance at the edge while remaining cost-effective and scalable.

Axelera’s Metis AI Processing Unit hits the sweet spot for these market demands. The platform is already shipping, and the company has designed it around what customers actually want: strong performance that doesn’t consume excessive power or require a massive budget. It’s the kind of balanced approach that could work well across different industries, especially with the right partners helping to get these solutions into customers’ hands.

“Democratizing access to AI is a core principle of our company,” said Alexis Crowell, AI chief marketing officer, Axelera. “With the launch of our Partner Accelerator Network, Axelera AI is bringing together the industry’s most innovative minds to unlock the full potential of edge AI. By harnessing the network effects of collaboration, each partner’s strength amplifies the others—creating a powerful ecosystem where shared innovation leads to exponential opportunity for all.”

Building the right ecosystem for scale

The companies joining the Partner Acceleration Network represent the types of partners that typically help businesses transition from testing AI concepts to deploying them at scale. This includes ISVs, system integrators, technology providers, and channel partners – essentially the players who understand both the technical requirements and the practical challenges of rolling out edge AI solutions.

Partnerships to boost AI adoption are happening everywhere. Read how technology giant Cisco recently expanded its partnership with NVIDIA to provide AI solutions to enterprises, accelerating AI adoption.

Allison Francis

Allison is a contributing writer for Channel Insider, specializing in news for IT service providers. She has crafted diverse marketing, public relations, and online content for top B2B and B2C organizations through various roles. Allison has extensive experience with small to midsized B2B and channel companies, focusing on brand-building, content and education strategy, and community engagement. With over a decade in the industry, she brings deep insights and expertise to her work. In her personal life, Allison enjoys hiking, photography, and traveling to the far-flung places of the world.

Axelera AI Takes on Nvidia with 15+ Partner Network

Lenovo, Dell Technologies, and others among the partnerships announced

Massive market growth fuels strategic timing

Building the right ecosystem for scale

Allison Francis

Recommended for you...

Company

Categories