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APC by Schneider Electric, a provider of power and cooling services, has joined AGMA (the Alliance for Gray Market and Counterfeit Abatement), a non-profit organization dedicated to addressing the gray marketing and counterfeiting of branded goods around the globe.

Known for its quality, innovation and industry leading service and support, APC has perhaps the longest list of accolades in its industry, and the company’s membership in AGMA will help to maintain and protect its carefully cultivated brand equity, officials said.

As an AGMA member company, APC will gain access to collaborative strategies, programs and effective practices which address the growing threats of counterfeiting, gray marketing and service abuse in the IT sector.