10 Paths to Building a Better Channel

Optimize Channel Spend  Vendors must examine spending on reselling discounts, deal registration incentives, marketing funds, rebates and agent fees. Demand generation is now the biggest priority for channel chiefs.

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Michael Vizard
Michael Vizard
Mar 29, 2013
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Optimize Channel Spend  Vendors must examine spending on reselling discounts, deal registration incentives, marketing funds, rebates and agent fees. Demand generation is now the biggest priority for channel chiefs.

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Michael Vizard

Michael Vizard is a seasoned IT journalist, with nearly 30 years of experience writing and editing about enterprise IT issues. He is a writer for publications including Programmableweb, IT Business Edge, CIOinsight, Channel Insider and UBM Tech. He formerly was editorial director for Ziff-Davis Enterprise, where he launched the company’s custom content division, and has also served as editor in chief for CRN and InfoWorld. He also has held editorial positions at PC Week, Computerworld and Digital Review.

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