10 Paths to Building a Better Channel | Channel Insider

10 Paths to Building a Better Channel

Optimize Channel Spend  Vendors must examine spending on reselling discounts, deal registration incentives, marketing funds, rebates and agent fees. Demand generation is now the biggest priority for channel chiefs.

Written By
Michael Vizard
Michael Vizard
Mar 29, 2013
1 minute read
Channel Insider content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More

Optimize Channel Spend  Vendors must examine spending on reselling discounts, deal registration incentives, marketing funds, rebates and agent fees. Demand generation is now the biggest priority for channel chiefs.

Michael Vizard

Michael Vizard is a seasoned IT journalist, with nearly 30 years of experience writing and editing about enterprise IT issues. He is a writer for publications including Programmableweb, IT Business Edge, CIOinsight, Channel Insider and UBM Tech. He formerly was editorial director for Ziff-Davis Enterprise, where he launched the company’s custom content division, and has also served as editor in chief for CRN and InfoWorld. He also has held editorial positions at PC Week, Computerworld and Digital Review.

Recommended for you...

Anthropic’s AI Push Signals Major Shift for Channel Partners
Nutanix Expands Cloud Platform, Integration Partnerships
Jordan Smith
Apr 7, 2026
Nutanix Bets on AI for Neoclouds, Service Provider Support
Jordan Smith
Apr 7, 2026
Nutanix Debuts NKP Metal for Bare-Metal Kubernetes Environments
Jordan Smith
Apr 7, 2026
Channel Insider Logo

Channel Insider combines news and technology recommendations to keep channel partners, value-added resellers, IT solution providers, MSPs, and SaaS providers informed on the changing IT landscape. These resources provide product comparisons, in-depth analysis of vendors, and interviews with subject matter experts to provide vendors with critical information for their operations.

Property of TechnologyAdvice. © 2026 TechnologyAdvice. All Rights Reserved

Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.