A picture of two professionals shaking hands at a conference table as this article is about Partner Relationship Management aka PRM software, where vendors can optimize their channel partner programs by automating common industry process for sales, marketing, and enablement.

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PRM software is a type of B2B business tool that helps companies manage and optimize their partner relationships. The best PRM software usually features partner management, lead distribution and management, deal registration, and incentives and rewards management features for optimal outcomes. In this guide, we’ve reviewed the best PRM software solutions to make it easier for you to choose the right tool for your business.

Here are the six best PRM software options for managed service providers (MSPs):

Some PRM tools posted great scores across multiple categories, but our choice for the best overall PRM software is Impartner. Impartner received the highest total across all our criteria, particularly excelling in its core features, integration capabilities, and overall compatibility. Continue reading to see what each option offers across primary use cases, pricing, and features, or jump down to see how we evaluated each platform.

Note: All per-user prices are based on a one-year commitment unless otherwise noted.

Impartner: Best Overall for Features & Integrations

Impartner logo.

Offers a highly integrable and compatible solution with robust core features.

Price Range: Contact for quote (free demo)

Overall Rating: 4.3/5

  • Core Features: 5/5
  • Cost: 2.7/5
  • Integration & Compatibility: 5/5
  • Ease of Use: 3.6/5
  • Customer Support: 4.7/5
  • Customization: 4.9/5
Feature-rich softwareNo public pricing information
Easy onboardingNot the easiest to use or set up
Automated rewards programHas some additional hidden costs

Impartner, our choice for the best overall PRM software, is a feature-rich solution for helping you optimize your channel’s performance through onboarding, training, rewards management, deal registration, content management, and more. The platform is highly integrable and compatible with CRMs, offers APIs, and can be deployed on multiple platforms. It also offers highly-rated customer support through a range of methods like live chat, phone, and email.

Although Impartner is our top pick, it’s not the easiest tool to set up on this list. Should you want a tool with a hassle-free setup process, consider PartnerStack.

Impartner Pricing

  • Contact for Quote: Emerge, Ignite, Pro, and Enterprise plans available
  • Free Demo: Available

Impartner Key Features

  • Pipeline Management: Sync data to your CRM to resolve channel conflicts.
  • Training & Certification Management: Digitally train and empower your partners.
  • Asset Library: Easily provide all sales and marketing materials for your partners.
  • Co-Branded Collateral: Empower partners to market your content with their logo.
partner management platform impartner

Salesforce PRM: Best for Extensive Customization

Salesforce logo.

Features a variety of customization options that make it easy to scale partner relationships.

Price Range: $10 per login to $75 per user, per month (free trial)

Overall Rating: 4.3/5

  • Core Features: 4.8/5
  • Cost: 3.8/5
  • Integration & Compatibility: 4.2/5
  • Ease of Use: 3.5/5
  • Customer Support: 4.2/5
  • Customization: 5/5
Highly scalablePricey plans
Strong reporting & analyticsComplex to use
Extensive third-party integrationsVarious additional hidden costs

Salesforce PRM is a scalable and customizable platform that enables businesses to tailor their channel partner programs, manage their entire partner lifecycle, and boost channel productivity and visibility. This customizability allows you to set up the platform to your specific partner management needs. With features like Experience Builder and Channel Analytics, you can create personalized experiences for your partners and track ROI in real time. 

However, the platform can be on the expensive side and may not be the simplest PRM software to use. If you find it to be too complex, consider ZiftONE for not only its ease of use but also its customizability.

Salesforce PRM Pricing

  • Partner Relationship Management: $10 per login or $25 per user, per month; available for Sales Cloud users of Enterprise plan and above
  • External Apps: $35 per user, per month
  • ECI & Sales Engagement: $75 per user, per month
  • Free Trial: Contact for length
  • Free Demo: Available

Salesforce PRM Key Features

  • Experience Builder: Swiftly create highly personalized partner portals for your partners.
  • Marketing Automation: Drive partners’ demand with prebuilt solutions like journeys.
  • Sales Automation: Automate workflows like lead distribution and deal registration.
  • Channel Analytics: Keep track of partner performance and channel ROI in real time.
partner management platform salesforce

Allbound: Best for Robust Partner Portals

Allbound logo.

Provides well-made partner portals for efficient collaboration and resource sharing.

Price Range: Contact for quote (free demo)

Overall Rating: 4.2/5

  • Core Features: 4.6/5
  • Cost: 3.2/5
  • Integration & Compatibility: 4.5/5
  • Ease of Use: 4.4/5
  • Customer Support: 3.5/5
  • Customization: 4.7/5
Robust partner portalsLimited third-party integrations
Intuitive designNo public pricing information
Uses gamification featuresNo 24/7 live chat

Allbound is a platform that streamlines your whole partner lifecycle, from onboarding to deal registration, through its reliable and expansive partner portals. Its wide-ranging portals include features like in-portal messaging, multi-step learning tracks to direct learning, and gamification modules that incentivize partner engagement. Allbound also features automated reminders to direct partners to content and portal features based on their history, tiers, and groupings.

However, Allbound offers rather basic customer support. If customer support is crucial to your PRM selection process, consider Impartner, which offers 24/7 technical support.

Allbound Pricing

  • Contact for Quote: No extra charge for standard integrations
  • Free Demo: Available

Allbound Key Features

  • Robust Partner Portals: Offer sophisticated portals to empower your partners.
  • Incentives Dashboard: Show partner incentives on an easy-to-use dashboard.
  • Automation: Automate interactions with partners without much manual involvement.
  • Co-Branding: Provide partners with access to pre-approved co-branded materials.
partner management platform allbound

Channeltivity: Best for Pricing Flexibility & Transparency

Channeltivity logo.

Delivers an all-inclusive approach to pricing alongside add-on modules and features.

Price Range: $1,599 to $1,899 per month (free demo)

Overall Rating: 4.1/5

  • Core Features: 4.7/5
  • Cost: 3.9/5
  • Integration & Compatibility: 3.3/5
  • Ease of Use: 4.3/5
  • Customer Support: 3.5/5
  • Customization: 4.8/5
Extensive resource libraryBasic workflow automation
Transparent pricingSimple reporting features
Highly customizable dashboardsLimited third-party integrations

Channeltivity is a modular PRM solution that simplifies channel management for tech companies by allowing organizations to select features based on their specific needs, making it easy to launch and scale quickly. Its pricing shows this flexibility, as the company lists its main modules and a variety of add-ons with its prices. This modularity allows organizations to pay for what they need and customize their PRM software according to their channel program requirements.

Even though Channeltivity is transparently priced, it only offers a demo and no free trial option. Should you fancy a free trial before you commit to a tool but still crave transparent pricing information, consider Salesforce PRM.

Channeltivity Pricing

  • Standard Edition: $1,599 per month
  • HubSpot Edition: $1,899 per month
  • Salesforce Edition: $1,899 per month
  • To-Partner Email Marketing: $499 per month
  • Training and Certification: $499 per month
  • Distributor Management: $499 per month
  • MDF Management: $399 per month
  • Joint Business Planning: $199 per month
  • Multi-Language and Automatic Translation: $299 per month
  • Free Demo: Available

Channeltivity Key Features

  • Plug & Play Integrations: Integrate your PRM with existing systems like HubSpot.
  • Deal Registration: Manage and automate the deal registration approval process.
  • MDF Management: Streamline the allocation of marketing funds to your partners.
  • Training & Certification: Use training modules to train and certify your partners.
partner management platform channeltivity

PartnerStack: Best for a User-Friendly Interface

PartnerStack logo.

Delivers an intuitive interface for easy navigation and a seamless user experience.

Price Range: Contact for quote (free demo)

Overall Rating: 4/5

  • Core Features: 4.6/5
  • Cost: 3.2/5
  • Integration & Compatibility: 4/5
  • Ease of Use: 4.6/5
  • Customer Support: 4.2/5
  • Customization: 2.7/5
Intuitive interfaceLimited customization options
Detailed reporting & analyticsOnly cloud-based
Highly scalableLimited CRM integrations

PartnerStack is a PRM platform with a goal to increase revenue in half the time and cost by automating and scaling entire partner ecosystems. It does this through a user-friendly interface that makes it easier to discover and invite partners. Its two-way sync with your existing CRM reduces manual data entry and the chances of making errors. You can also run multiple partner programs simultaneously without having to switch between different modules or platforms.

However, PartnerStack’s customization capabilities are insufficient for many business use cases and requirements. You should keep Channeltivity in mind if customizability is a priority for your team.

PartnerStack Pricing

  • Contact for Quote: Several pricing plans available
  • Free Demo: Available

PartnerStack Key Features

  • Automated Onboarding: Create custom onboarding journeys for different partners.
  • Reporting & Analytics: Access robust reporting on revenue, rewards, and more.
  • Deal Registration: Register deals that qualify directly in your dashboard.
  • Partner Recruitment: Promote your program to thousands of active partners.
partner management platform partnerstack

ZiftONE: Best for Channel Marketing Automations

ZiftONE logo.

Offers marketing automations to manage marketing materials and streamline lead generation.

Price Range: Contact for quote (free demo)

Overall Rating: 3.9/5

  • Core Features: 4.5/5
  • Cost: 2.7/5
  • Integration & Compatibility: 3.3/5
  • Ease of Use: 4.4/5
  • Customer Support: 3.5/5
  • Customization: 4.9/5
Strong data protection focus3-year pricing plan option
Robust marketing automationsLimited CRM integrations
Highly customizable partner portalLimited collaboration features

ZiftONE is a comprehensive platform designed to streamline channel marketing activities by consolidating all your channel data in one centralized pipeline. Users don’t have to toggle between multiple systems to gather data or execute campaigns since ZiftONE brings it all under one roof. This approach makes it easy to set up automated marketing campaigns that can be syndicated across various channels with a few clicks, ultimately simplifying channel operations.

Despite its advantages, ZiftONE’s integration and compatibility features have room to improve. For a more integrable option that provides channel marketing tools and automates the whole partner journey, check out Impartner.

ZiftONE Pricing

  • Contact for Quote: Four different pricing plans available, plus three-year fixed pricing
  • Free Demo: Available

ZiftONE Key Features

  • Marketing Automation: Automate all your marketing materials in one place.
  • Deal Lifecycle Management: Use tools to effectively manage the lifecycle of deals.
  • Learning Management: Built-in system to help partners gain product familiarity.
  • Co-Branded Content: Leverage co-branded content for your marketing activities.
partner management platform ziftone

Top 4 PRM Software Features

The top PRM software tools for MSPs include key features like the following:

  • Partner Management: Get a complete view of all partner activities, including sales, marketing, and performance metrics, all from a single dashboard.
  • Lead Distribution & Management: Automate lead allocation to your partners based on predefined criteria and provide tracking tools to monitor lead conversion rates.
  • Deal Registration: Allow your partners to register new deals and prevent channel conflict. This also allows you to improve visibility into the sales pipeline.
  • Incentive & Rewards Management: Manage and automate incentive programs, including commissions and rebates, to encourage partners to perform better.

How We Evaluated the Best PRM Software

To identify the best PRM software, we evaluated ten software options against six weighted scoring categories, where each category could earn a total of five points. The tool that received the highest score out of five became the winner in the category. We then determined primary use cases for the six top-scoring software out of the ten evaluated. Our top pick was the tool that earned the highest average score across the six categories.

Evaluation Criteria

The core features of a PRM software solution heavily determine its effectiveness for both general and specific business use cases, so we gave core features the greatest weight in our scoring system. Since software should be cost-effective to make it possible for teams of all sizes to benefit, cost was next on our list, tied with the integration and compatibility criterion. To complete our evaluation, we also examined ease of use, customer support, and customization.

  • Core Features (25%): We evaluated each software solution’s core PRM features, including content management, channel marketing, and performance tracking and analytics.
  • Cost (20%): Here we compared whether the tools offered free trials and demos, whether they had additional costs or hidden fees, and whether their pricing was transparently listed.
  • Integration & Compatibility (20%): We assessed the variety and ease of integration opportunities as well as each platform’s compatibility with relevant third-party platforms, plus how/if the tools allow users to create partner portals.
  • Ease of Use (15%): We mainly gauged each tool’s reception from verified users through their ratings on TrustRadius, Capterra, and G2.
  • Customer Support (10%): Our evaluation in this category was based on the support options each platform offered, availability, and how support was rated on G2 and Capterra.
  • Customization (10%): Finally, we looked at how customizable each software solution was across portals, reporting, dashboards, UI, and role and access.

Frequently Asked Questions (FAQ)

What Is Partner Relationship Management (PRM) Software & Why Is It Important?

PRM software is a specialized platform that helps companies manage and optimize their relationships with channel partners. It simplifies many aspects of the partner lifecycle, including onboarding, training, deal registration, performance tracking, and collaboration. It’s crucial for organizations that rely on a network of partners for sales, distribution, or service delivery, as it enables them to scale their operations efficiently and maintain strong, profitable relationships.

What Benefits Can Organizations Gain from Using PRM Software?

Organizations can reap better communication, streamlined workflows, and enhanced partner engagement from PRM platforms. The software provides tools for content management, deal registration, collaboration, analytics, and more. This leads to better alignment between the organization and its partners, more efficient processes, and the potential for increased revenue through the channel.

Can PRM Software Handle Complex Partner Networks & Diverse Collaboration Needs?

Modern PRM software is designed to handle complex partner ecosystems and diverse collaboration needs. With features like customizable branding, role-based access, and multi-platform compatibility, PRM software is adaptable to many business models and partnership structures. This makes it flexible for organizations looking to manage multiple types of partnerships.

Bottom Line: Best PRM Software

The right PRM software will improve your MSP’s ability to manage and grow its channel partnerships. We’ve highlighted how each tool performs across various criteria to make your choice that much easier and show that whether you prioritize core features, cost, or customization, there’s an option for your needs. For more on PRM, check out our PRM definition article, or read our top MSP software article if you need broader MSP software capabilities.