Cohesity Launching New Partner Program

In an effort to boost partner success, Cohesity, a provider of AI-powered data security, recently announced the launch of the Cohesity Aspire Partner Program.

Partner program promises to unify experiences and streamline channel operations

This unified framework is designed to help simplify how partners with varying business models and routes to market engage with Cohesity, driving profitability, unlocking new revenue streams, and accessing certifications and training.

“The Cohesity Aspire Partner Program reimagines how we do business with partners and enable them to succeed,” said Mike Walkey, senior vice president, global partner sales, Cohesity. “We’ve taken a future-forward approach. This empowers faster growth, profitability, and opportunities to stand out in today’s competitive market. It also provides flexibility for partners to ease into emerging technologies like AI or make future shifts in their business model. Just as important, we’ve intentionally designed Aspire with customers in mind to ensure they have complete confidence in knowing their solution is being provided by a proven and trusted Cohesity partner.”

The Aspire program has three tiers that participants can qualify for, each accompanied by corresponding benefits: the Premier, Preferred, and Associate tier levels.

Enhanced portal and enablement resources headline list of changes

The program is designed to provide a modern, integrated, and scalable experience that begins with a centralized, user-friendly portal for resources and enablement tools.

“We help customers navigate a complex landscape of data security and cyber resilience challenges,” said Raphael Meyerowitz, vice president of partner go-to-market at Presidio. “As a longstanding partner, the Cohesity Aspire partner program makes it even easier for us to offer comprehensive solutions from across Cohesity’s entire portfolio. The flexible, streamlined model supports how we deliver the right solution for each unique environment and positions us for continued growth.”

Cohesity identifies three dimensions in which the program assists partners:

1. Profitable growth: The partner program offers competitive margins, rewards for partner-sourced deals, and performance-based incentives to support partners at every stage of the sales cycle, including joint go-to-market execution, co-selling, co-branding, pipeline sharing, and marketing and demand generation resources.
2. Technical strength: It facilitates role-based partner learning opportunities and exclusive Cohesity Accreditations. Technical professionals are enabled to demonstrate their Cohesity data management skills and mastery for real-world environments via multiple certifications. Further, a special Cohesity Aces program recognizes top technical partner experts and brings them into the heart of Cohesity innovation with privileged access, hands-on virtual labs, and more.
3. Differentiation: Multiple paths are provided for expanding partner services and tapping into new revenue streams through partner-delivered professional services, authorized training partner certification, or building and bringing new solutions to market with Cohesity as a Professional-level or Elite-level Cohesity Technology Partner.

“The Cohesity Aspire Partner Program is purpose built to provide a clear path forward for partners to engage with Cohesity’s full range of solutions. We see it as a key accelerator for all partners, especially those that are shifting to subscription-based offerings or looking to expand their services,” said Mike Heintzelman, the senior vice president of advanced solutions vendor management for TD SYNNEX. “Serving as a critical global distributor for Cohesity, we’ve made focused investments closely aligned with the program and are ready to ensure partners can take solutions to market as quickly as possible.”

Recently, Cohesity partnered with 11:11 Systems, a managed infrastructure services provider, to help companies recover from cyberattacks. Read more about the Clean Room Recovery Service, designed to boost cyber resilience.