AvePoint Introduces Modernized Global Partner Program

AvePoint revamps Global Partner Program with points-based rewards, flexible tiers, and enhanced support to drive partner growth in data security.

Written By: Jordan Smith
Aug 14, 2025
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Data security, governance, and resilience provider AvePoint recently announced its modernized Global Partner Program, featuring new enhancements to reinforce its commitment to expanding its channel service delivery ecosystem and investing in partner growth.

Points-based system promises faster growth and more support

With a new points-based system, partners can expect accelerated growth by creating a supportive ecosystem that rewards active participation, tracks meaningful performance, and equips partners with the resources for success.

“Today’s channel landscape demands a more flexible approach that recognizes the diverse ways partners create value,” said Scott Sacket, senior vice president of partner strategy at AvePoint. “Our new points-based program acknowledges that successful partnerships are built on competency development, pre-sales engagement, and customer success in critical areas like data security. By rewarding these activities, we’re creating a framework that helps our partners transition to high-value service offerings while strengthening customer relationships.”

Among the key benefits of the new program are:

  • Rewarding engagement, not just revenue: The new program rewards its most engaged partners through resale revenue, as well as through partner development, pre-sales, lead generation activities, and recurring services-based revenue generation.
  • Flexible path to success: Partners advance through tiers based on expertise and other factors, enabling smaller, but highly committed partners to access premium benefits and support, while also equipping larger partners with additional means to earn points, such as renewal rates and co-marketing engagement.
  • Comprehensive enablement: Expanded access to technical resources, certifications, and sales enablement tools to help partners build recurring revenue streams and increase customer retention. Higher-tier partners will also have access to white glove benefits designed to deepen their relationship with AvePoint.
  • Business development support: Advanced partners can gain access to lead sharing, co-sell support, business investment funds, and dedicated solution engineering resources to accelerate market expansion in data security and governance solutions.
  • Recognition and rewards: Partners can earn official certifications, speaking engagements, and opportunities to showcase their stories globally based on demonstrated expertise and customer success.

“As a new partner, joining AvePoint’s program made perfect sense. It provided us with a clear, well-structured path and immediate rewards for onboarding, training, and sales activities, which was very motivating and reinforced the value of our relationship,” said Timo Frank, Managing Director of Capricorn Consulting GmbH. “With transparent progression and robust technology supporting our customers, we look forward to continued growth together.”

AvePoint isn’t the only organization to recently expand its partner program to enhance channel service delivery. Read more about Cohesity’s new partner program built to support partners with AI-ready tools.

thumbnail Jordan Smith

Jordan Smith is a news writer who has seven years of experience as a journalist, copywriter, podcaster, and copyeditor. He has worked with both written and audio media formats, contributing to IT publications such as MeriTalk, HCLTech, and Channel Insider, and participating in podcasts and panel moderation for IT events.

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