Cloud marketplace Pax8 has made two key announcements at its annual Beyond 2026 partner conference: an expanded Marketplace with new insights and visibility capabilities, and new Managed Intelligence solutions designed to help partners address clients’ AI ROI challenges.
Marketplace for partners to scale their businesses
According to Pax8 Chief Product Officer Libby McIlhany, the company’s latest Marketplace enhancements were built to give partners greater clarity and actionable insights on top of the data they already have access to.
The new capabilities aim to provide partners with a clearer, real-time view of their business, allowing them to stay ahead of renewals, identify revenue trends, and respond to clients’ needs more quickly.
“We’ve expanded the Pax8 Marketplace to give our partners relevant insights across all clients and vendors, so they can make faster decisions, operate more effectively, and lead with greater confidence,” said McIlhany.
Pax8 said the Marketplace enhancements focus on four key areas:
- Subscription Insights: Provides a centralized view of subscription activity, helping partners stay ahead of renewals, manage Microsoft trial conversions and configurations, and anticipate upcoming changes.
- Partner Analytics Hub: Brings revenue, product, and customer data together in a single analytics experience, giving partners direct visibility into business performance to support faster decision-making and improved operational efficiency.
- Reports: Serves as a centralized hub for finance-ready reports that users can customize, download, and schedule for recurring email delivery, reducing manual reporting efforts and improving accuracy. (Phase one launches June 9 with customizable invoice reports)
- Integration Guides: Offers practical guidance for connecting systems and maximizing value from Pax8 APIs and its Model Context Protocol (MCP) Server.
The company says that bringing revenue, subscriptions, and client signals into a single view positions the Pax8 Marketplace as “the platform for partners to operate and scale their business.”
“Without a clear view of the business, scaling just amplifies problems,” said Lane Brannan, Pax8 executive vice president and general manager of the Americas.
“Partners need visibility into what’s happening across their clients and subscriptions and the ability to act on it in real time to deliver better outcomes for the SMBs they serve.”
Empowering partners to become ‘Managed Intelligence Providers’
Alongside the improved Marketplace capabilities, Pax8 also unveiled the new Managed Intelligence Provider (MIP) Program and Managed Intelligence Services (MIS), which it says provide partners with a clear path to deliver outcome-driven AI transformation.
More specifically, Pax8 envisioned both offerings helping partners evolve into trusted Managed Intelligence Providers, enabling customers to navigate and successfully adopt AI.
“The partner who makes AI work for their clients wins,” said Craig Donovan, chief operating officer at Pax8.
“Right now, most of the market is stuck talking about AI or just reselling it. With the Managed Intelligence Provider Program and Managed Intelligence Services, we’re giving partners a way to run and scale their business around it.”
How Pax8 wants to see its partners evolve past MSP role
The MIP program will offer MSPs a structured path to evolve their business into managing intelligence, closing the gap for SMBs that have adopted AI but are still struggling to yield meaningful ROI from the technology.
Following an AI maturity assessment, Pax8 said teams will begin a role-based enablement journey to learn a practical operating model for identifying opportunities and deploying agentic solutions.
Upon completion, partners gain a repeatable framework and a clear starting point for delivering managed intelligence and driving measurable outcomes.
Pax8 extends professional services to AI opportunities for partners
Meanwhile, Managed Intelligence Services is being positioned as a way for partners to capture demand and act on AI opportunities immediately.
Led by Pax8 Professional Services experts, Pax8 says MIS will deliver outcome-priced, sellable services, either alongside the partner or as a white-label extension of their team.
Four services are available at launch:
- Copilot Readiness Assessment: A focused evaluation of a customer’s Microsoft 365 tenant to assess Copilot adoption readiness
- Transformation Discovery Assessment Agent: AI-augmented discovery to help partners run consistent, high-quality transformation conversations
- Workflow Automation and Agent Builds: bespoke design and delivery of intelligent workflows and AI agents, tailored to each customer’s unique business needs
- Microsoft 365 Data Protection: identify, classify, and protect sensitive data across Microsoft 365 using Microsoft Purview Information Protection and Data Loss Prevention
“The level of insight [Managed Intelligence Services] delivers is what we’d normally only achieve after several hours of in-person workshops,” said Chris Pottrell, managing director at Pax8 partner Nebula IT.
“By automating that discovery and capturing more honest, individual input, it gives us a clearer, more objective starting point. That not only shortens the sales cycle, but also helps us move faster into real transformation conversations, supporting our customers on their journey to becoming a Frontier firm.”
The Pax8 Agent Store and general availability
Both the MIP Program and MIS will be available through the Pax8 Agent Store, the company’s marketplace for AI-powered solutions.
The Agent Store also offers solutions for small and midsize businesses, including Microsoft 365 Copilot Business, ConnectWise Sidekick, and Rewst RoboRewsty.
According to Pax8, all solutions available through the Agent Store are designed for channel partners, provisioned through the Pax8 Marketplace, and include standardized pricing and billing processes.
The company says the platform is intended to help partners adopt AI technologies more quickly and support customer AI initiatives.
Beyond 2026 attendees now have access to the Agent Store, MIP Program, and Managed Intelligence Services, with general availability slated for July.
Channel Insider recently spoke with Pax8’s new CTO, Avery Moon, who shared his vision for AI marketplaces and other emerging AI opportunities. Read our full conversation to learn his thoughts on what’s ahead and how MSPs can position themselves for growth.