Xerox Adds Value Line of Printers and MFPs

By Jessica Davis  |  Print this article Print

The products will become part of the company's Peak Reseller Program, eligible for deal registration, training and other partner benefits.

Xerox is launching five new printers and multifunction products, available through the channel, and designed to bring its advanced technology to a more value-conscious customer.
"We're taking a lot of the advanced technologies and workflows and advanced performance characteristics for products priced for the higher end of the market, and we are bringing those capabilities within the reach of SMBs," said Robin Wessel, director of product marketing for desktop, printers and MFPs. "These are priced to be able to be deployed in new and exciting ways."

The products include the Phaser 3636 MFP, the Phaser 5550 enterprise class or departmental monochrome tabloid printer, the Phaser 3100 MFP entry-level multifunction printer for the monochrome desktop, the Phaser 3250 entry-level monochrome printer, and the Phaser 3600 medium-size workgroup-class printer.

Xerox is combining partner sales of these products under its Peak Partner Program, which includes deal registration and training.

"This is another example of how Xerox is very interested in and views partners as strategically important to our future," said Tom Gall, value channel marketing manager at Xerox. "This is an important set of products for resellers."

Xerox will offer an authorized training program for resellers interested in this product line. The program will feature just a few hours of online training that will help partners sell and integrate the products.

Read more about how Xerox added deal registration and beefed up its partner program.

The Phaser 3636 MFP is a multifunction printer designed for SMBs all the way up to enterprises. Priced at $1,799, it offers 35-pages-per-minute and print, copy, scanned e-mail and fax functionalities, as well as a full-color touch screen display about the size of an iPhone.
The Phaser 5550 is an enterprise-class or departmental monochrome tabloid printer, designed for large workgroups or users who require maximum performance. The product is a scaled-down version of Xerox's Phaser 5500, but with a faster controller.  It's priced at $2,000.

The Phaser 3100 MFP is the company's entry-level multifunction printer for the monochrome desktop. It's priced at $279 and offers print, copy and scan. The product also offers a special ID card copy feature, allowing medical offices and others that need to scan two sides of an ID card the ability to do it on one side of a single sheet of paper without reloading the paper twice. In addition, the device includes a keyboard that is about 1.5 times the size of a BlackBerry keyboard. It also comes in a $349 configuration that includes copy, scan, print and fax.

The Phaser 3250 replaces the company's 3150 entry-level monochrome printer.  It prints 30 pages per minute and boasts a 400MHz processor. It is priced at $279.

The Phaser 3600 is a medium-size workgroup-class printer, replacing the Phaser 3500.  It prints at 40 pages per minute and offers a fast processor and a network controller. It's priced at $549 and comes with a full one-year warranty standard.

The Phaser 3636 MFP, Phaser 5550, Phaser 3250 and Phaser 3600 are available immediately; the Phaser 3100 MFP will be available worldwide in early June. 


Jessica Davis covers the channel for eWeek and Channel Insider. Her technology journalism career began well before anyone heard of the World Wide Web and has included stints at Infoworld, Electronic News/EDN, and the Philadelphia Business Journal. Her work has also appeared on CNN and Forbes.com. She has covered hardware, software and networking, as well as the business side of technology. She has won several journalism awards, including a national ASBPE award for best staff-written column, and was named Marketing Computers hardest working tech journalist on their inaugural list of top tech journalists. Jessica can be reached at jessica.davis@ziffdavisenterprise.com

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