The Planet Looks to Attract Affiliates

By Jessica Davis  |  Print this article Print

The Web hosting company expands its channel partner program to include affiliates—those who refer deals for a commission but don't want the burden of servicing the customers over the long term. 

Dedicated hosting provider The Planet has expanded its partner offerings to include a new affiliate program.

The Houston-based company has refined its partner offerings over the course of the past year, introducing a formalized partner program and a Microsoft Small Business Server hosting program.

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Now the company is responding to those resellers and others who have the right contacts but aren't interested in becoming a full hosting reseller.

"We learned there's a whole community and constituency out there that are talking to people who need hosting but aren't interested in the burden of being a reseller," said Urvish Vashi, director of product management for the company, which has 48,000 servers under management and six data centers, and hosts 3.1 million Web sites.

"That gave rise to an opportunity to offer incentives to that same constituency to send us business and give them money once we close the deal," he said.

The program pays 65 percent of the first month's revenue for every deal referred. Deal sizes start at $69 for contracting for the smallest available hosted server to thousands of dollars for multiple hosted high-end servers.

In addition, the company is offering two affiliate contests during February. The Planet will pay an additional $1,000 to the affiliate member who generates the largest volume of referrals and another $250 to the member who refers the month’s largest single transaction.

Affiliates have access to marketing material online via the company's new affiliate portal. Partners can monitor their sales via the portal. The program, announced Jan. 23, has already signed on about 100 affiliates, and Vashi said the company is looking for a total of about 1,000.

Jessica Davis covers the channel for eWeek and Channel Insider. Her technology journalism career began well before anyone heard of the World Wide Web and has included stints at Infoworld, Electronic News/EDN, and the Philadelphia Business Journal. Her work has also appeared on CNN and Forbes.com. She has covered hardware, software and networking, as well as the business side of technology. She has won several journalism awards, including a national ASBPE award for best staff-written column, and was named Marketing Computers hardest working tech journalist on their inaugural list of top tech journalists. Jessica can be reached at jessica.davis@ziffdavisenterprise.com

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