Tech Data Beefs Up Online Tools

By Sara Driscoll  |  Print this article Print


Desktop-as-a-Service Designed for Any Cloud ? Nutanix Frame

The distributor has added more functionality and 14 new vendors to its MyOpportunity Tracker tool.

Tech Data has added 14 more vendors and expanded the functionality of its MyOpportunity Tracker online tool, helping VARs recoup revenue from lost or forgotten software renewal licenses and warranties.

MyOpportunity Tracker, which is part of the distributor's MyTools online services for VARs, tracks software license renewals, warranties and services updates, and notifies the VAR up to 120 days before they expire at the end user.

Tech Data today also announced that it has added Avocent, Brocade, Brother, Canon, Diskkeeper, Eaton, EMC, Kodak, Lenovo, QLogic, SolarWinds SonicWALL, Toshiba, and WYSE Technology to the system. "In the six months since we launched this site we have gone from zero to having 30 vendors on board," Doug Riccardi, director e-business at Tech Data, told Channel insider.

The distributor has also expanded the tool so that VARs can add in their own renewal opportunities, even if the software or equipment was not originally purchased through Tech Data.

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Riccardi said the process is all form-driven and that means that VARs can add in any renewal opportunities they may have even if the kit was bought from a rival distributor. "Of course we would like the resellers to then purchase the renewals through us, but this is not a requirement--it is not exclusive or restrictive," he said.

The aim is to help VARs open doors into the customer and provide other sales alongside the renewals. When an end user's license or warranty is nearly expired the VAR receives an e-mail notifying them of what the customer bought. "The e-mail will also include up sales ideas; for example, if customer x bought this laptop last time, he may need this external hard drive or additional battery pack to go with it," Riccardi said.

VARs can sort their renewals by manufacturer, expiration date and end user, and MyOpportunity Tracker also has a quote-building function so that VARs can build a sales proposal and send it directly to the end user. 

Sara Driscoll began her journalism career at 16 years old on her local newspaper, The Watford Observer. Working part time, she covered a range of beats. Leaving to complete her Journalism Degree at Bournemouth University, UK, Sara then went on to graduate and work for Emap. She began as a reporter on APR, Emap's construction title, being promoted to senior reporter with a year.Sara then joined VNU Business Publications as Deputy News Editor on CRN, the weekly trade title for channel players. She covered industry/business news from vendors, distributors and resellers, product announcements, partner announcements as well as market and trend analysis, research and in depth articles to predict up and coming trends in the sector. She was promoted within a year to News Editor, a year later to Deputy Editor and the following year became Editor. Sara remained editor of CRN for three years, launching the magazine on new platforms including CRN TV and eBooks, as well as several magazine and web site redesigns. She was called on for expert industry comment from various publications including appearing on live BBC news programs. Sara joined Ziff Davis Enterprise as Editor of eWeek Channel Insider. She runs the title in all formats – online up to the minute news, newsletters, emails alerts and events. She also manages the brand of Channel Insider in all formats - events, shows, awards, panel debates and roundtables.Sara can be reached at:sara.driscoll@ziffdavisenterprise.com

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